hard time

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the┬áconsumer┬ámore than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the…

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier is a high-end Swiss watchmaker brand founded in 1976 in Fleurier, Switzerland. It was founded by Michel Parmigiani. The foundation of this amazing brand is based on the talent of restoring watchmaking artefacts and the inspiration of mechanical movements of the past. In a world in which watchmakers are having a hard time fighting into a kind of “red ocean” for components, some brands just go throught it thanks to alot of know how, patience and passion. And…