hermes

Slim d’Hermès new models, amazing utter simplicity.

Slim d’Hermès new models, amazing utter simplicity.

Hermes and watchmaking is a long love story. From craftsmanship to poetry, Hermès rolls out a beautiful story for watch-lovers. When the French luxury company launched the Slim d’Hermès, it was not only a big statement but also they created an amazing creative platform for future developments. With 2 new variants today, the Slim d’Hermès features opaque black lacquer or translucent magnolia white. Crafted in the Hermès watchmaking workshops and available as small and very small models, the Slim d’Hermès watch reveals itself exactly as it was conceived: with utter simplicity. Slim d’Hermès, purity and sophistication as a creative paradox Philippe Delhotal is the Maison Creative director. He explains that this collection was born thanks to the encounter of different designers and artisans. The idea was to get into the Hermès essence with a pure and sharp design. There is something very contemporary in this design that places La Montre…

Hermes Baselworld 2017, new watches you need to know.

Hermes Baselworld 2017, new watches you need to know.

Baselworld has more than 1’000 brands represented in the fair. It is by far the biggest international watch event. Some watchmakers are legends and some watches became iconic. Hermès has for the past 30 years adopted a high-qualitative position by taking care of each single detail of their watches. Each Baselworld is a surprise and generally a good one. Before starting the watch fair, Hermes has released 2 amazing incoming creations: Hermes Cape Cod Hommes Hermes Slim Quantième Perpétuel Platine The history of Hermès watches is not new. It already started back then in the beginning of the 20th century when Jacqueline Hermès would wear a pocket watch for which Hermès would built a wrist bracelet. This was back in 1912. This definitely shows the earlier interest of the Hermès family for wrist watches and a very innovative approach. From the 1920’s and especially from 1928, Hermès officially started selling wrist…

Baselworld 2016 – on time with Hermès

Baselworld 2016 – on time with Hermès

Hermès is probably one of the golden crowns of French luxury. Established in Paris in 1837, Hermès forged its reputation for excellence crafting saddles and harnesses for horses. With this extremely precise and highly qualitative know-how, the French House extended its leather-making expertise to accessories such as belts, jackets, bags and, from the 1920s, watch straps. Then, Hermès got more and more interested in watch-making and by learning from the best horlogers in Europe ans especially in Switzerland, they decided to create in 1978 <b>La Montre Hermès SA</b>. They opened production facilities in Biel, Switzerland and a ln entire watch collection followed. Hermès watches are classically elegant with a hint of contemporary innovation. Every year, th French Luxury House innovates from a technical point of view as well as from a poetic statement. Every Hermès watch is a poem, an unique timepiece that will create a special relationship between the…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be known thanks to word-of-mouth. And a few of them become legends or icons. In our 2.0 digital world, there is something that is replacing the traditional word of mouth, and that is Social Media. Networks like Facebook became virtual places for watch brands fans to share their passion for luxury watches. Some of these brands understood this powerful way to build awareness and to connect to fans all over the…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than never. Girard Perregaux, Neo Tourbillon 3 bridges. Girard Perregaux is definitely a Watch-maker in which everything is at the state of art. Year by year, they show proof of creativity, know-how and respect of the art of watch-making. With the 3 Bridges Neo Tourbillon, the luxury house honors the company heritage in a contemporary design. Inside the watch you will discover the new Girard Perregaux GP09400-0001 caliber with micro rotor….

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu. The concept was that the watch owner could stop the time whenever he wanted. With this new launch, it is the opposite, the mirror complication. It is also the idea of “time on demand”. Hermès already surprised us last year with the amazing Arceau, Le temps suspendu. This time, Hermes, as a magician of time, will help you picking up your chosen moments. How? By hidding from you the part…

Russian luxury market, so what?

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries there. But are they really making money? What is the luxury industry status today? Until the global financial crisis of 2009, the luxury market in Russia was at the level of 8 billion dollars. Since the crisis stroke hardly many of the industrial countries, this figure was basically cut by half. Since the Perestroika, luxury brands developed and built local owned-flagship stores in Moscow and St. Petersbourg. With the crisis many shops closed down and most of the brands regrouped in one or 2 big department stores. 2 main luxury import distributors have shared the internal market since the 90’s: Mercury and Bosco di Ciliegi. They also control TSUM and GUM department stores respectively. But the real problem…

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season, the ugly club is out! Let me guide you through a small tour. DIOR: It would be great… 20 years ago. The brands introduces a collaboration with the artist Anselm Reyle. He is a german artist, based in Berlin. He is known for his often large-scale abstract paintings and found-object sculptures. But here the bag collection presented is really not very elegant and some quite bad taste. The Brigitte Nielsen attitude….

Hermes Birkin Bag revamped

Hermes Birkin Bag revamped

f there is one mythical bag at Hermès, most of us would think about the Kelly bag. But, there is another one, chic, timeless trendy, for connoisseur. It is the Birkin Bag. And this bag has a story. Today, the Traditional Leather craftman house launches a new look for its Birkin bag. Definitely younger, active and modern. Will it be the next summer IT bag? Pretty sure it will be part of the list.

Hermès and the dark side of the Force?

Hermès and the dark side of the Force?

Hermès always make us dream inside their advertising campaigns. Some of them are between a Art photo and a Film. This Fall, Hermès proposes its darkness Tale…

Gaultier out of Hermès… did we miss something?

Gaultier out of Hermès… did we miss something?

The 26 of May marked the announcement of Jean-Paul Gaultier leaving Hermès Couture. I still wonder why. The Brand announced the arrival of Christophe Lemaire in charge of the Feminine line.

Hermès lost Jean-Louis Dumas

Hermès lost Jean-Louis Dumas

When a great soul leaves this world, the entire planet is sad. Last saturday, Jean-Louis Dumas left us at the age of 72 years old.

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES