hermes

SIHH 2018: Inside The New Hermès Exhibition Booth

SIHH 2018: Inside The New Hermès Exhibition Booth

One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how the new Hermès Booth looks like. Get into this insider experience and discover the world of La Montre Hermès, now in Geneva. The principle at the SIHH is that every stand is similar in the outside, which provides a contemporary and modern ambiance. What brands can do is…

Slim d’Hermès new models, amazing utter simplicity.

Slim d’Hermès new models, amazing utter simplicity.

Hermes and watchmaking is a long love story. From craftsmanship to poetry, Hermès rolls out a beautiful story for watch-lovers. When the French luxury company launched the Slim d’Hermès, it was not only a big statement but also they created an amazing creative platform for future developments. With 2 new variants today, the Slim d’Hermès features opaque black lacquer or translucent magnolia white. Crafted in the Hermès watchmaking workshops and available as small and very small models, the Slim d’Hermès…

Hermes Baselworld 2017, new watches you need to know.

Hermes Baselworld 2017, new watches you need to know.

Baselworld has more than 1’000 brands represented in the fair. It is by far the biggest international watch event. Some watchmakers are legends and some watches became iconic. Hermès has for the past 30 years adopted a high-qualitative position by taking care of each single detail of their watches. Each Baselworld is a surprise and generally a good one. Before starting the watch fair, Hermes has released 2 amazing incoming creations: Hermes Cape Cod Hommes Hermes Slim Quantième Perpétuel Platine The…

Baselworld 2016 – on time with Hermès

Baselworld 2016 – on time with Hermès

Hermès is probably one of the golden crowns of French luxury. Established in Paris in 1837, Hermès forged its reputation for excellence crafting saddles and harnesses for horses. With this extremely precise and highly qualitative know-how, the French House extended its leather-making expertise to accessories such as belts, jackets, bags and, from the 1920s, watch straps. Then, Hermès got more and more interested in watch-making and by learning from the best horlogers in Europe ans especially in Switzerland, they decided…

Luxury watch-brands on Facebook

Luxury watch-brands on Facebook

Here is our review on watch-makers and their presence in Facebook. Most of these brands have a tremendous amount of fans and they engage with them frequently. Of course some of them are more successful than others. Facebook, the modern word-of-mouth in watchmaking. When it comes to choose a watch, you better choose well because it will probably be on your wrist for several years, especially when you choose a luxury timepiece. Most of the great watches get to be…

Baselworld 2014, top 5 new watches you need to know

Baselworld 2014, top 5 new watches you need to know

Baselworld is just closing and after an intense week of meeting our friends and watchmaking partners, we can now present you our top 5 highlight of amazing timepieces you do not want to miss. This year again, Swiss watch making successfully surprised us with great creations. Some of them are at the state of the art in terms of technicality, and others are pure poetry. All of them reflects the air of times and the fact that Swiss ingenuity is stronger than…

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès Dressage L’Heure Masquée, singularity and innovation

Hermès reveiled a new amazing timepiece in their theme Le Temps de l’Imaginaire.. It is called Dressage L’Heure Masquée, hidden hour in French. And again, it is purely poetry. Here time is translated into an imaginary and poetic approach. Almost philosophical. Hermes pushes the interaction between the watch and the owner of the watch. The person can play with his timepiece and create a special relationship. In 2011, Hermes won the Grand Prix de l’Horlogerie Geneve with Le Temps Suspendu….

Russian luxury market, so what?

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries there. But are they really making money? What is the luxury industry status today? Until the global financial crisis of 2009, the luxury market in Russia was at the level of 8 billion dollars. Since the crisis stroke hardly many of the industrial countries, this figure was basically…

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season,…

Hermes Birkin Bag revamped

Hermes Birkin Bag revamped

f there is one mythical bag at Hermès, most of us would think about the Kelly bag. But, there is another one, chic, timeless trendy, for connoisseur. It is the Birkin Bag. And this bag has a story. Today, the Traditional Leather craftman house launches a new look for its Birkin bag. Definitely younger, active and modern. Will it be the next summer IT bag? Pretty sure it will be part of the list.

Hermès and the dark side of the Force?

Hermès and the dark side of the Force?

Hermès always make us dream inside their advertising campaigns. Some of them are between a Art photo and a Film. This Fall, Hermès proposes its darkness Tale…

Gaultier out of Hermès… did we miss something?

Gaultier out of Hermès… did we miss something?

The 26 of May marked the announcement of Jean-Paul Gaultier leaving Hermès Couture. I still wonder why. The Brand announced the arrival of Christophe Lemaire in charge of the Feminine line.

Hermès lost Jean-Louis Dumas

Hermès lost Jean-Louis Dumas

When a great soul leaves this world, the entire planet is sad. Last saturday, Jean-Louis Dumas left us at the age of 72 years old.

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

Voyage d’Hermès, perhaps one of the most beautiful launches of the year…

We know Hermès is a beautiful brand. For many years this brand had generated wonderful stories. Their marketing concepts look like Children fairy tales…. magic.
Last weekend, I went to discover the launch in the point of sales of VOYAGE D’HERMES