High Tech

Can Technology Solve everything? The Modern Myth of Prometheus And The Limits Of Technological-fix

Can Technology Solve everything? The Modern Myth of Prometheus And The Limits Of Technological-fix

Two distinctive idealisms are currently in a struggle and one is not necessary for helping the other. In one side, we can see the failure of capitalism and how the economic model founded in the 17th century is reaching its own limits. The usage of the planet resources are getting to extremes and many people are calling for an economic slowdown. In the other side, many people tend to think that technology and human ingenuity can fix everything and that…

3 Biometric Security Technologies to Help Protect Your Wealth

3 Biometric Security Technologies to Help Protect Your Wealth

Over the past decade, biometric technology has rapidly become a favored tool for digital security. The global market for mobile biometrics is expanding at an explosive compound annual growth rate of 29.3 percent, on track to reach a value of $49.33 billion by 2022. The growth of e-commerce on mobile devices is helping to drive demand for biometric security. Healthcare security is the most popular application, with other important applications including visas and passports, finance and worker access. Here’s a look…

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the…

Verizon Fios – Is It Really The Best in Class?

Verizon Fios – Is It Really The Best in Class?

When it comes to cable TV, you won’t get any better than Verizon Fios. However, Verizon Fios isn’t for everyone, and it does have its advantages and disadvantages. Let’s weigh the pros and cons of Verizon Fios and determine for whom it is a great deal and who should go somewhere else. Pros of Verizon Fios The Verizon bundle lets you save money by combining your TV, internet and phone service with one provider. Look at the Fios custom tv…

Social Media in Switzerland, 2015 figures

Social Media in Switzerland, 2015 figures

Here are the updated figures for Social media in Switzerland. These figures correspond to end of August 2015. As we can see, Switzerland is a very connected country in which luxury brands but also media, electronics or retail food are all using social media to communicate with customers and fans.

4 trends for 2015 in which Millennials are already on

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation Y is probably the one since the last 3 generations with a strong will of differentiation. They also tend to believe that one should accept how and who you are rather than following any kind of reference. At the same time, we understand that the 4 big institutions of modern society have simply lost its identity…

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change…

Friday Chronicles #6: iWatch, Dances with wolves?

Friday Chronicles #6: iWatch, Dances with wolves?

It is amazing how people suddenly got passionate about Apple iWatch. For the past 10 years brands like Suunto or even Nike have proposed “smart watches” that would measure your health and give you something more than time. Then, when Peeble was launched, there was more buzz about the way it was financed than the product itself. And lately, all the Samsung and many Android gear got most of the time slapped by the press. You can read our full…

The new Klout has arrived. But it is not Klout.

The new Klout has arrived. But it is not Klout.

Klout just released a new version of its popular mobile app. It is the new Klout. Well, so new that we wonder if it is still Klout. We also wonder if we still have a life, I mean a non-virtual one. It’s a wonderful, wonderful (digital) world The modern life brought us technology. Some of it makes our life easier, others entertain us and capture our attention on things we would not do 10 years ago. We say we have…

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Digital Seabiscuit: Technological Tools to Give Your Bets the Edge

Men and women have gambled since the beginning of modern civilization.  But this ancient sport relying on chance and skill has finally evolved into the modern era, with cutting edge technologies designed to make your gambling experience more fun, and more profitable.  If you’re thinking of heading to the casinos or the track, stack the odds in your favor by putting the whole of human achievement at your fingertips.  From online analysis to the latest horse race software, prepare yourself…

Wifi in-flight, internet in planes… finally!

Wifi in-flight, internet in planes… finally!

Finally flying companies are installing a new Wifi in their aircrafts. The first trials were more than a year ago and now it is reality. When you are stuck for several hours in a plane, some people try to sleep, others watch all the movies available and play several times the old caveman version in 16 colors on their personal screen. Of course this happens if you are in an Airbus or in business class and above. We all remember…

Ferrari has now its own phone!

Ferrari has now its own phone!

Based on an intelligent partnership between FERRARI and the computer constructer ACER, the world saw this week the arrival of the first official Ferrari phone.

Computer mouse most expensive ever… 20,000$US

Computer mouse most expensive ever… 20,000$US

The Brand Pat Says Now created the most expensive computer mouse ever.

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