history

After 45 years, Yves Saint Laurent changes its name!

After 45 years, Yves Saint Laurent changes its name!

That was the news of the week. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris. History of fashion showed that creators founded Houses of creation, that became Brands and finally labels. Christian Dior became Dior, Loris Azzaro becomes Azzaro, Cristobal Balenciaga becomes Balenciaga, Nino Cerutti is now Cerutti, Emanuel Ungaro is Ungaro or Gianni Versace is simply Versace. We could also add Thierry Mugler that now is Mugler. It is interesting to see that basically we skip the first names of the creators as a strong symbol to dissociate the person and the Brand. By using the last name, the Brand becomes a label, like Puma or Nike or Apple. On one side we skip history and a creator, in another side we…

Finally the Fragrance industry has its bible…

Finally the Fragrance industry has its bible…

In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that there was no books. In deed, there were no reference books like we have in many other disciplines. I always wondered why so? Several people, perfumers and consultants mostly, wrote several books about or around the Fragrance industry. But none are considered as references, in the way I would see a school book. But things might change hopefully. When I was at school, I had a brilliant teacher for Perfumery history. Her name is Elisabeth De Feydeau and I must say she is one of the most passionate person I know in this industry. She spent all her PHD time in the perfumery archives in Paris and in the south of France. She knows more about the creation…