history

After 45 years, Yves Saint Laurent changes its name!

After 45 years, Yves Saint Laurent changes its name!

That was the news of the week. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris. History of fashion showed that creators founded Houses of creation, that became Brands and finally labels. Christian Dior became Dior, Loris Azzaro becomes Azzaro, Cristobal Balenciaga becomes Balenciaga, Nino Cerutti is now Cerutti, Emanuel Ungaro is Ungaro or…

Finally the Fragrance industry has its bible…

Finally the Fragrance industry has its bible…

In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that there was no books. In deed, there were no reference books like we have in many other disciplines. I always wondered why so? Several people, perfumers and consultants mostly, wrote several books about or around the Fragrance industry. But none are considered as references, in the way I…