Influencer marketing

Online Influencers: Nobody Is Listening (The End Of An Era)

Online Influencers: Nobody Is Listening (The End Of An Era)

While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a very simple reason: nobody is listening. It might sound provocative and even of a very bad taste but the reality is here. Brands and influencers have spent their time and money feeding an electronic beast that represented for many years a sort of marketing mirage in the middle…