Tag: Instagram

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The Latest Digital: Labelux, Burberry & Chanel

Burberry trial Square’s mobile payment processing technology, Chanel re-launches its flagship website and Labelux moves into the blogosphere.

Though we have barely reached the end of January, much has already been said about the promise of mobile marketing in 2013. From QR codes to smartphone applications to m-commerce and mobile advertising, marketers are ready to spend as consumers increasingly rely on phones and tablets for purchasing and information.

As David Sadigh of Digital Luxury Group explained to Luxury Society, “Mobile consumption is growing at a very fast pace in both mature markets such as Europe and the US, but also in emerging markets like China and Brazil. It’s probably the first time since we entered into the digital era that a technology (mobile) is gaining such momentum, at such a huge scale.”

“To illustrate this we need not look farther than Facebook, which is receiving more than 500 million monthly users from mobile, more than 7 times the size of the entire French population. And this is just the beginning. 2013 will see a major increase in mobile penetration for several reasons. Smartphone and tablet penetration will continue to grow globally, but even stronger in emerging countries.”

Facebook is receiving more than 500 million monthly users from mobile, which is 7 times the population of France

Indeed, more than 20% of Facebook ad revenue now comes from mobile, which they only launched for advertisers in March 2012. Mobile ad rates on Facebook represent a 70% price premium over desktop ads, according to BizReport.

A recent survey by the Association of National Advertisers and MediaVest revealed that a significant number plan to increase their mobile marketing budgets. Though the sample was relatively small, almost all (96%) of those surveyed currently use mobile marketing, or at least plan to use it. Furthermore, those using mobile intend to put more money mobile’s way with 85% planning to up their spending in “the near future”.

It will be interesting to see how this affects the online marketing mix for luxury brands. 2012 was the year that digital launches became less frequent and less flashy, as brands scrambled to consolidate campaigns and focus on functionality.

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Burberry, Square

Burberry Brit is conducting a payment trial in collaboration with Square in its Westfield location in San Francisco. Square offers a free accessory that attaches to an iPhone or iPad and processes payments. The start-up recently announced that it is now handling $10 billion in transactions annually.

Website: burberry.com
Source: The Next Web

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Chanel, Website

French fashion house Chanel re-imagined its website to better integrate product browsing with content and imagery. The new look navigation directs visitors to various product families, with a focus on video content, mobile compatibility and new social functions exclusive to its ecommerce-enabled fragrance, makeup and skincare sections.

Website: chanel.com
Source: Luxury Daily

Goyard – Le Rendez-Vous from Sam & Raph on Vimeo.

Goyard, Film

For the first time in the brand’s history, Parisian Trunkmaker Goyard has released a video, showcasing its rue Saint-Honor boutique and longstanding craftsmanship. Directed by Samuel Rixon & Raphal Hache, the short film tells the story of a young woman having a meeting on Rue Saint Honor, at the Goyard flagship store to pick up her latest custom trunk piece.

Website: goyard.com
Source: Luxuo

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Labelux, Blog

Labelux, the home of Bally, Jimmy Choo, Belstaff and Zagliani, has launched The LiP blog, which stands for Luxury in Progress. The blog will showcase international creatives and their design processes, philosophy and techniques.

“Luxury in Progress is a concept that has defined the Labelux process since our inception. We thrive on discovering and learning from emerging perspectives,” explained CEO Reinhard Mieck to WWD. “The LiP will contain a collection of progressive voices from thought-leaders, creatives and sustainability visionaries sharing the latest inspirations from their worlds.”

Website: luxuryinprogress.com
Source: WWD

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Shoescribe, App

Yoox has debuted a new App for its shoescribe.com site, the online destination for women dedicated entirely to shoes. Launched for both iPhone and Android, the app is available in English and Italian, and offers users the opportunity to electronically catalogue their entire shoe collection, as well as shop anywhere, anytime.

Website & Source: shoescribe.com
Download: Shoescribe

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Starwood, Android App

Starwood Hotels & Resorts has debuted its Starwood Preferred Guest app on the Android platform, allowing users to book stays at Starwood’s nine hotel brands, access SPG benefits, manage SPG accounts and connect through integrated social media. The app also provides travel information such as weather, directions and information on hotel amenities.

Download: SPG
Source: Luxury Daily

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Swarovski, Instagram

Swarovski celebrated its recent holiday collection with the “Multiface(t)s: Style Yourself with Jewelry” mobile application, where users could enter to win prizes by uploading their augmented reality images to Instagram. After downloading the app, users were invited to virtually try-on pieces of jewellery and upload the results to Instagram using the hashtag #swarovskistyle.

Download: Swarovski
Source: Luxury Daily


For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Cartier, Prada & Tod’s
- The Latest Digital: Balmain, Yoox & Mandarin Oriental
- The Latest Digital: Versace, Balenciaga & Ritz-Carlton

Torbjørn Rødland

There are a lot of pretty girls in Norwegian photographer Torbjrn Rdland’s work. Yet his interest in melancholic eroticism is just one aspect of a complicated practice which touches on the meaning and process of photography. Much of his current work seems to be pushing the limits of the body – how it can be twisted and contorted, how skin can be drawn on, covered up, transformed. Working fluidly in colour and black-and-white, Rdland, like Ryan McGinley, has managed to create images accepted by both the “cool” press and art establishment. This January Rdland opens an exhibition in Copenhagen focusing on American landscapes and presidents, especially Reagan and Kennedy. “I’m fascinated by how quickly chaotic reality becomes mythologised. The Ronald Reagan I got to know through news media as a kid is not the same Ronald Reagan children today are introduced to,” he points out. Here Rdland talks to Dazed about his fascination with Americana and our Instagram world.

What do you find interesting about referencing and exploring ideas around Americana?

I’ve always felt connected to American vulgarity – in poetry, pantheism, rock’n’roll and hip hop. Studying visual cultures of Japan, Scandinavia and North America helps me figure out what I’m about and where I can take my photography.

Why did you end up in LA?

I gave up on all the alternatives. Los Angeles is a good mix of villages, cities and nature. And it’s founded on mythology. I don’t know how the place is influencing the work exactly, but I know myself better now than before moving here. I cannot promise that I’ll end up in California though.

Tell me about the role of construction in your images. Are things ‘found’ or are you more interested in creating things to feel ‘found’?

Probably both, but definitely the latter! One problem with so-called ‘staged photography’ is the look of these didactic tableaus, making it very clear that you’re studying a construction. It doesn’t really matter to me how the photograph came into being. The important question is how to see it: how the photograph asks to be read. I can be equally invested in an object I just found as one I waited six months to get or travelled from continent to continent with, but in general it helps to live with it for a while. I typically keep something around for months before dealing with it photographically. Situations with people are always sessions. I decide the clothes and so on. I never just pull out a camera and start ‘shooting’. You can wait around your whole life for something interesting to happen in front of you. I believe in forcing a more active approach.

Yet despite this there is a quietness to your work – is that something you strive for?

No, that comes naturally. My physiognomy is quiet. I strive for action and for the work to speak up.

How and why did you start working with people in contorted positions?

Well, maybe it’s an early sign of decadence if I tire of human figures in more relaxed positions. I hope not. I always try to stretch the medium, to push at the limitations of what I can do within straight photography. Having photographed people for more than ten years, maybe I had to push and bend more drastically to stay interested.

Tell me about your latest book. Why did you call it Vanilla Partner?

The title was free. There were no albums, books or even a kinky movie named Vanilla Partner. And it says something about a relationship I find myself in: photography is my straight partner. I try to introduce fantasy and religion to it, but it’s not easy.

You also seem to be really interested by texture at the moment – something sticky, fluffy, visceral. What is attracting to you to that tactility?

It’s all we have. A painter has the texture of the picture itself, the tactility of paint on canvas. In photography the focus is on how other surfaces are represented photographically. I always look at what painters do.

In a lot of your earlier images you represented women in nature – it’s a classic romantic concept. Were you interested in playing with that art historical heritage?

I don’t play with or reference art history; I see myself as adding to it. To photograph beautiful women in nature was a challenge, partly because it’s inflamed, both aesthetically and politically. I like to think that my images take active part in a discussion on how and what they mean. This was a central aspect of the project from the very beginning. To link a primate to nature makes perfect sense. The real problems start when you say she doesn’t also represent culture, and clearly I’ve never gone there.

What attracts you to depicting femininity in particular? Do you feel there's a tension there as a man?

Yes, the tension can be different – also in a wider sense. Everyone loves and hates pictures of young women. It’s intense! Most people seem so caught up in their own bodies and personal perspectives on this material that they cannot see it for what it is.

A number of the images in Vanilla Partner depict people being drawn or painted or tattooed on. How did this motif develope and what the idea was behind it?

I think it developed from black-metal corpse paint. Back in 2001 I photographed leading musicians on the Norwegian metal scene. Looking at my portraits of Frost (of Satyricon), Abbath (of Immortal) and Infernus (of Gorgoroth) started me thinking about the psychological implications of paint on skin. There’s also a smaller photograph from the following year... it has a German title: Goldene Trnen. This is a portrait of a young woman with lines of honey on her face. An art historian will probably see it in the Catholic tradition of the crying virgin, while a dude reading Dazed online is more likely to see a facial. I’m drawn to pictures that cannot easily be pinned down. I like conflicting readings – I think you find truth there. But to return to the question: there was no initial idea behind all this – maybe more of a longing. I now see painting on skin as an immediate escape from the confusion and boredom of everyday life. Hairless apes have always listened to music and painted their bodies to make life more real. It’s linked to a spiritual longing that is everywhere in my work.

How do you feel about the ubiquity of image culture today, compared to when you started working with photography?

Younger people today seem unburdened by the quantity of photographic images being produced. This, of course, is a healthy attitude. There will always be a need for subtle reformulation. The situation when I started was more anorexic. Reality seemed lost behind an excessive overproduction of photographs. The postmodern mindset saw no reason to make new pictures; we had already produced too many. Reappropriation was almost a moral choice. It’s funny; looking back, the early 1990s now seem like a calm period of libraries and magazines, before the online explosion of Instagram, Tumblr and TwitPics. Today I see Instagram feeds adopting strategies from critical art filtered through the Fail Blog perspective on commodity culture. It’s quite exciting and I’m not contributing.

Your approach has been emulated by a younger generation of photographers, including those working with fashion as much as within an art context. Is that a frustrating or interesting situation for you?

We both know that fashion photographers adopt anything that moves to a beat. I’m actually more puzzled by the massive number of educated young art-photographers who approach the world like an Alec Soth. I always saw my material as coming out of a culture just as much as being the product of my conflicting personality. So I do not claim full ownership.

What do you think the role of emotion is in photography? Is it something you strive to create in your viewer or your images?

That is a very good question – I’m still struggling with it. Asking for an emotional reaction is asking to entertain or to sell something. This, at least, is the standard view. My more emotional photographs are created to make the viewer reflect, but I’ve also seen them have an emotional effect on people and that didn’t seem all wrong. Actually, it didn’t seem wrong at all.

Vanilla Partner by Torbjrn Rdland is out now, published by MACK

rodland.net

Crans-Montana Photo Panorama contest

The Swiss Ski station Crans-Montana is organizing an online contest called Photo Panorama. Compete and win a ski weekend for 2 people at Hotel Helvetia Intergolf, Ski passes or a meal for...
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