iWatch

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Friday Chronicle #13: Everybody is launching a smartwatch, so it is not cool anymore!

Since Apple announced its Apple Watch, there was an acceleration in the smartwatches market. While Samsung, Peeble and Motorola were driving the way, there was little incidence in terms of watch-making trends. Since Apple brought to live its project, all watch brands are going crazy about the theme of digital watches. During the SIHH and soon at BASELWORLD, we will see dozens of brands launching their smartwatch. From Montblanc, to Kenneth Cole, Frédéric Constant, Tag Heuer, Swatch or Vector… all…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward…

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately…

Electronic watches, not that new

Electronic watches, not that new

Since the launch of the smartphone, we knew that one day we would end up with “smart-watches”. Not that we were all nostalgics of Michael Knight and his Knight industries 2000 wrist-watch but because it would be the natural evolution of things. Despite the fact that iWatches are a hot trend right now, their concept is not new. The Electronic watch, a concept older than 50 years Everybody is talking about the Apple iWatch (even if nobody knows exactly when…