Tag: jean-paul gaultier
Fragrance words episode 8 features Diane Thalheimer-Krief. Please see below for the french version. EPISODE 8: DIANE THALHEIMER-KRIEF (EN) Diane Thalheimer-Krief has 20 years of experience in developing fragrances, international marketing, olfaction and evaluation. From...
We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). And we can say that this fragrance crystallizes all the outstanding beauty of the Couture House.
Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.