joel palix

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO.   When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the Clarins group. Some people call him “the american”, as he used to live several years in the USA, others call him “the cleaner”. In deed his specialty is to take businesses that need some “shake up” in order to retrieve the right path and make it happen. This time, and probably based on last sales figures, Mr Shearer decided to make things right. Let’s hope that he is right….

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.