Tag: Joy eau de parfum

Christian Dior Launches JOY BY DIOR. Rewriting Perfumery History Is Not A Good Thing

The Perfumery market with more than 1'000 launches every year became a very competitive and tough market to work on. Some brands outstand more than others, especially those who take risks and...

Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.

The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons...
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