Switzerland is a small country of only 8.5 million inhabitants in the heart of Europe and what is fascinating is the concentration of talents. From watchmaking to design, architecture, luxury, and even fashion. Maybe the main difference with other countries like France, Italy or even the US (apart from the size of course) is the lack of qualitative platforms to showcase these talents. Here is where the opening this month of the JSBG Store in Lausanne is a great thing….

• 12 February 2020