knife

Victorinox, innovative fragrances for men.

Victorinox, innovative fragrances for men.

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU…

Victorinox launches new website about true stories.

Victorinox launches new website about true stories.

Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong…

Victorinox Tomo – the unboxing by LuxuryActivist

Victorinox Tomo – the unboxing by LuxuryActivist

Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. We can really say that Swiss Precision meets Japanese Design for a cutting edge product. I have already made an article about it a few month ago, before the launch. You can find it here. There is more information about Mr Yamaguchi work…

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox is launching in May this year one interesting 2011 “must-have” products. It is called the TOMO knife. This creation is the result of an amazing alliance of Swiss Ingenuity and Japanese “cutting edge” style. The japanese house Abitak, based in Tokyo got inspired by the functional design of Victorinox knifes. Behind this project, we have Mr. Yamaguti Kazuma.