La Prairie White Caviar

La Prairie A Tale of Luxury: Where Precious Materials Meet Infinite Beauty

La Prairie A Tale of Luxury: Where Precious Materials Meet Infinite Beauty

 From the chasms of earth and sea emerge the eternity of platinum, the opulence of gold, the indulgence of caviar and the luminosity of white caviar. Swiss luxury skincare brand La Prairie presents the next chapter of its unique story with a new film. The two-minute video highlights La Prairie’s four rare, precious ingredients used in its signature luxury collections. It underscores not only the Brand’s innovative, pioneering spirit in the world of skincare but also its place in the world of luxury. With this new film, La Prairie takes us into a journey of excellence and eternal beauty. From the indomitable nature of Swiss Alps and Sea, to the contemporary cutting edge technology, La Prairie pictures a dream of luxury, design and state of the art cosmetics. The film illustrates the rare ingredients used by La Prairie: Platinum Gold White Caviar Caviar We do not know if the action…

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…