launch

Baume & Mercier, Linea Day and Night collection

Baume & Mercier, Linea Day and Night collection

Baume & Mercier is one of the important players in the Swiss Watch industry. With more than 200’000 timepieces produced every year, definitely makes them as an important reference. This year they are launching the new Linea Day and Night collection as a symbol of timeless femininity and elegance. The strenght of Baume & Mercier is to be loyal to its heritage and to use it to project the future. With the Linea Day & Night collection, Baume & Mercier…

Saint Laurent Dance by Hedi Slimane. Not bad but could be better.

Saint Laurent Dance by Hedi Slimane. Not bad but could be better.

When Hedi Slimane took over from Stefano Pilati at the head of creation in Saint Laurent Paris, we all started dreaming about all the amazing photos and videos he would do. And here we go with the first video directed by him called Saint Laurent Dance. It will support the launch of the Ballerine Dance new line. Beginning of this year, Saint Laurent opened a new flagship store at Avenue Montagne in Paris. For the opening, Hedi Slimane revealed a…

The return of the Gentleman by Givenchy

The return of the Gentleman by Givenchy

In 1974, Givenchy declared that men were Gentlemen. It was the launch of its fragrance Givenchy Gentleman. With this Fragrance, Givenchy settled the modern man, as elegant as charismatic. It was also one of the first times a luxury brand would dare to add a bit of humour on its advertising. The fragrance itself, it was a beautiful rich woody fragrance with notes of Vetiver and Patchouli. It is one of the most elegant fragrances for men and one of…

Supremÿa Yeux La Nuit by Sisley, efficiency while sleeping.

Supremÿa Yeux La Nuit by Sisley, efficiency while sleeping.

All wise people will tell you: “nothing better than a good night sleep”. Sisley this fall helps you maximize your night time to give you the best for your day life. How? With the launch of Supremÿa Yeux La Nuit, get all your past years back… only in 4 little weeks.   It is better in the night During a good night sleep, your body is working for you. Many natural mechanisms have a role to play and help your…

The Latest Hotels: Sofitel, Kempinski & The Stairs

The Latest Hotels: Sofitel, Kempinski & The Stairs

Baccarat Hotel & Residences New York, set to open in 2014 Starwood Capital unveil plans for Baccarat Hotels & Resorts, as The Luxury Collection debuts in Poland and Viceroy looks to expand in the Middle East Louis Vuitton and Gucci may have expressed a desire to slowdown rampant retail expansion, but luxury hotel brands show no sign of slowing. W Hotels has revealed the Starwood brand will more than double its presence in Asia alone by the end of 2018,…

Sisley at Manor Geneva. A splash of Nature in the city

Sisley at Manor Geneva. A splash of Nature in the city

This week Sisley Is litterally bringing nature into the heart of the urban frenesie of Manor Geneva department store. With the launch of Botanical D-Tox, Sisley colours up your day with a dedicated animation. It is a true breath of freshness. If you are in Geneva until saturday, just have a beauty break and join the event. You can discover the Must have items and also the new 2013 launches. Among them, the Mascara So Intense and the Phyto Cernes…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and…

Nicky Hayden 2012 Limited T-Race by Tissot

Nicky Hayden 2012 Limited T-Race by Tissot

Tissot is revealing a new Limited Edition watch called  Nicky Hayden 2012 Limited T-Race Men’s Black Quartz Sport Watch. The Tissot T-Race Nicky Hayden Limited Edition 2012 sports Nicky’s team identity and his lucky number 69. This fired-up chronograph comes in a numbered edition of 4,999 pieces, protected by helmet special packaging to enhance its collectability. Features Swiss made quartz movement, a scratch-resistant sapphire crystal and stainless steel case with black PVD coating and engraved case back. For the launch,they made an…

Victorinox, innovative fragrances for men.

Victorinox, innovative fragrances for men.

Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU…

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical…

Jelmoli, luxury department store in Zurich

Jelmoli, luxury department store in Zurich

Jelmoli is a luxury Department store in Zurich, Switzerland and probably one of the oldest in the world. Their Claim: The house of Brands. During the Sisley event last week for the launch of their new flagship counter at Jelmoli, I was happy to get back one more time to this nice Department store. In Switzerland is by far the most upscaled Big Department store. Manor, Globus and Bon Genie are far behind. The Store itself is a true piece…

Finally the Fragrance industry has its bible…

Finally the Fragrance industry has its bible…

In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that there was no books. In deed, there were no reference books like we have in many other disciplines. I always wondered why so? Several people, perfumers and consultants mostly, wrote several books about or around the Fragrance industry. But none are considered as references, in the way I…

Top posts of the week – 12.08.2011

Top posts of the week – 12.08.2011

Hi, thanks god it is friday! and here are the top posts of the week. Wishing you all a great weekend. LA 1- Sisley 2011 new product launch – Exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive     2-Balmain – New artistic direction with Olivier Rousteing Balmain might be one of the most elegant fashion houses of all times. Today we…

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. You can see my first article about it here. Thanks to this appointment, I could get deeper into the understanding of the concept, the flacon and the fragrance itself. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by…

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