Le Moc

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

JM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather…

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

With the launch of a new Mocassin called Le Moc, JM Weston revive an exciting period of the Parisian history: the 60’s and the band of the Drugstore. They were young French dandies who literally became the opinion leaders of their time. It was a lot about music and style. From beautiful Bourgeois appartements to Punk-Rock and clothes, the Minets (kitties) were young, trendy, wealthy and shaped the look of an entire decade. The 60’s, the wings of modernity just…