We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing….
Fashion, beauty products, premium travel or luxury design are some of the topics that saw the rise of a new type of media, the Luxury blogs. Some of them became very popular worldwide and others went from the status of completely unknown to superstars. Here is a top 3 best blogs on the following segments based on the knowledge they produce, the impact they have as influencers and the interest of their profile.