longchamp

Longchamp opens the perspectives at MaMo in Marseille.

Longchamp opens the perspectives at MaMo in Marseille.

Involved in the artistic circles, the Longchamp House has been establishing partnerships with designers and artists since its origins. In 2016, after working with Ryan McGiness while renovating its historical flagship on Parisian rue Saint-Honoré, Longchamp sponsors Felice Varini’s exhibition “A ciel ouvert” (“Open Air”) in Ora Ito’s MaMo of French Riviera’s city, Marseille. Longchamp’s identity has always been voiced through innovation desire. When the founder of Longchamp came up with the idea of coating pipes with leather, nobody had ever thought of it. It’s truly something the brand bear in the DNA of the House. In that same philosophy, the MaMo is an open-air artistic discovery lab. The link seems obvious. Located on the top of La Cité Radieuse built between 1945 and 1952, MAMO is an art centre created by Ora Ito in 2013. Le Corbusier’s masterpiece has therefore become a setting and springboard for contemporary creation. MAMO short for Marseille Modulor,…

Longchamp renovates its historical store at Rue Saint Honoré in Paris

Longchamp renovates its historical store at Rue Saint Honoré in Paris

The famous Parisian luxury goods brand Longchamp has just begun renovations of its historic store on rue Saint-Honoré in Paris, the brand’s hometown. During the renovations, the store will be covered with a tarp decorated with a spectacular work of art by American artist Ryan McGinness. For Longchamp, it’s the perfect opportunity to bring art into the heart of Paris, with an exceptional storefront decorated with a spectacular work of art,«Mindscapes»,by American artist Ryan McGinness! Located on the cornerof two very busy streets just a few dozen metersfrom the Place de la Concorde, this decoration is in place from March this year. Jean Cassegrain, Longchamp CEO explains that such a renovation in the heart of Paris, requires an outstanding display. By inviting a New Yorker artist, it is a celebration between two cities: Paris and New York. This decoration in the heart of Paris is a very important step for Longchamp. Ryan…

Longchamp opens an amazing flagship store in Champs-Elysées Paris.

Longchamp opens an amazing flagship store in Champs-Elysées Paris.

Longchamp opened a new Flagship store in the prestigious address of Champs Elysées in Paris (France). This new store represents all the Brand savor-faire at its best. It has a surface area of 500 m2 spread over two floors. The store presents all of house’s collections, including ready to wear and shoes as well as men’s collections, luggage and all of Longchamp’s iconic bags. This new space continues many of the themes and materials seen in Longchamp store openings across the world since 2010. Longchamp, a tradition that builds the future of luxury in France. Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned by the founder’s family which makes it unique in today’s luxury business. At the start, Longchamp was a Tobacco company selling leather accessories. In 1971, when the company launched the first handbag, it settled the initial steps of a success story. Still in 1971, Longchamp launches…