Louis Vuitton fragrance debut

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Louis Vuitton is launching its fragrance activity in September 2016. At last!

Here is probably the longest and the most awaited fragrance project of all: Parfums Louis Vuitton. I do remember the first time a fragrance project was mentioned to the malletier, it was almost 10 years ago. At that time, everybody would say that Louis Vuitton did not need a brand territory extension such as fragrances. The context at that time tend to push certain brands to a massification of their offer, and fragrances represented for some of them a way…