luxe

Jelmoli, Night of the Brands

Jelmoli, Night of the Brands

Last night it was NIGHT OF THE BRANDS at Jelmoli, the luxury department store in Zürich. A very happy few celebration in which Jelmoli showed its know how on putting on stage luxury brands. After a welcome cocktail, Luxuryactivist team was first row to discover a very hip and trendy fashion show. Jelmoli wanted to show a selection of Brands they display at the store by creating different looks. Some brands were new to Jelmoli others were well established at…

Fragrance words, episode 7: Cédric Dauch

Fragrance words, episode 7: Cédric Dauch

Fragrance words episode 7 features Cédric Dauch. Check down below for the french version. EPISODE 7: CEDRIC DAUCH (EN) Cédric Dauch is Communication manager at Le Printemps France. After his studies at l’Institut Français de la Mode (the French institute for fashion), he developed his career close to the luxury clientele for prestigious Distribution Brands. At Le Printemps France, he actively contributes to the qualitative ascension of the Printemps brand. He is personally invested on the Printemps Brand’s highlight via outstanding activities. His great culture…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc…

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.