luxury business

4 ways to break into luxury entrepreneurship

4 ways to break into luxury entrepreneurship

Carving yourself a career in the luxury goods and services sector is no mean feat — especially when you’re up against established brands with hard-earned reputations. But if you like the finer things in life, have excellent taste and the confidence to mix and mingle with anyone, life as a luxury businessperson probably fits you perfectly. So here are four ways to break into luxury entrepreneurship. Leather A number of young entrepreneurs have made their mark in the niche Indian leather market…

5 Contacts That Every Luxury Brand Should Have

5 Contacts That Every Luxury Brand Should Have

Life as an entrepreneur is never straight forward. You may feel as though you are constantly moving from one challenge to the next. This is especially likely if you are in the early stages of establishing your luxury brand. In a competitive market, it can be difficult to stand out from your competitors and to attract a loyal following. However, even when you have finally achieved success, the challenge is not over. There are still plenty of hurdles that you…

Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

Friday Chronicles #27 – Top 4 luxury trends that you better watch out.

The luxury industry is completely redefining its scope right now. From the explosion of internet and specially Social Media, Millennials being so radical in terms of choices and a new luxury culture being established… all these elements bring luxury brands to develop new strategies. The time during which luxury brands would arrogantly dictate what people should wear or do is over. Here are 4 luxury trends that you better watch out if you wish to keep ahead of the luxury…

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Education will organize in Paris next month a 2 days workshop about the following theme: Digital Strategies for luxury brands. This event will take place at the initiative of Luxor Management company. The interesting fact about this workshop is that will be leaded by Uche Okonkwo, digital luxury guru .

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…

Why should luxury brands embrace e-Business?

Why should luxury brands embrace e-Business?

In 2013, there were 330 million luxury consumers in the world. By 2020, they will be 400 million. This represents an increase of 20% in less than 10 years, placing the Luxury industry among one of the fast growing markets. With the increase of internet, there is also an increase of the luxury online customer. Should a Luxury brand embrace e-Business? Well, it depends. A luxury brand should embrace their customers way of life. Not the other way around. The…