luxury fragrances

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

Puredistance, A True Exclusive And Luxury Fragrance House Worth Knowing.

When you think everything was done and there is not much left to do in the perfumery market, you realize that some fragrance houses do not see it this way. When you stay true to your commitment to creation and do not get influenced by trends, you start building an unique universe and only beautiful creations can come from it. Puredistance is an amazing Fragrance house that since 2007 has been astonishing us with true daring creations. The luxury level is at its maximum and we can only congratulate and follow closely Jan Ewoud Vos, the founder and the creative spirit behind Puredistance. Puredistance, State Of The Art in Perfumery Creation Puredistance was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the…

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

BYREDO ELEVENTH HOUR, WHEN EVERYTHING COMES TO AN EDGE – FRAGRANCE REVIEW.

If there is one fragrance that you need to know this month, it is ELEVENTH HOUR by BYREDO. The Swedish born brand launched another wonder, that you will crave for in case your nose come across it. More than a fragrance, it is an original creation with a contemporary olfactory structure. No chance this Eau de Parfum will leave you with a heart of stone. BYREDO, more than just a brand When Ben Gorham founded BYREDO in 2006, his dream was stronger than any difficulty encountered when you build a new beauty brand. His creative mind was filled with ideas and scents brought back from his travels. When he went to India, his mother hometown, the shock of smells was a strong trigger for his imagination and BYREDO was born. Many people ask me what does it means BYREDO. Generally we say the name stands for “By Redolence”, which means…

Angel Eau Sucrée, glamour princess goes on holidays

Angel Eau Sucrée, glamour princess goes on holidays

Thierry Mugler is probably one of the most glamorous brands in the entire perfumery industry. Everything they do in perfumery creation is bold and plays the original ideas at 100%. This means no compromise. And that’s the way perfumery brands should be. This summer, the French perfumery brand is launching Angel Eau Sucrée, a summer interpretation of its iconic perfume, Angel. Love it or hate it, Angel Eau Sucrée does not go middle-road. It takes the fast lane to Glamour.   In 2012, Angel celebrated its 20th birthday. And this is a rare and unique milestone in such a contemporary launch. It means that Angel trigged something in many women’s heart, something that connect all these women together, as powerful as sexy. There is never too much, when it comes to the Angel woman. As someone I know used to say: “Good girls go to heaven, bad girls go everywhere”….

Georgia May Jagger is… Angel by Thierry Mugler.

Georgia May Jagger is… Angel by Thierry Mugler.

There are stories that will last for ever. And these stories will always renew as if they were just new. And this is the case for the first iconic Fragrance by Thierry Mugler, Angel. This year, Mugler revealed the new egerie for the brand and the blue star fragrance: Georgia May Jagger. Despite the fact she is a it girl, she is the daughter of Jerry Hall, the iconic face for Angel, 20 years ago. A beautiful story from mother to daughter, as a symbol of timeless transmission, as a story that repeats endlessly. Angel by Thierry Mugler is probably one of the most amazing creations of the past 20 years. It created a new olfactory direction and revealed a new facet of femininity. It is a great success story for such a great creation. Jerry Hall became the face of Angel in 1995 with the amazing advertising in the…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…

2013 Eau Du Soir Limited Edition by Sisley – unique.

2013 Eau Du Soir Limited Edition by Sisley – unique.

Every year, many brands in the perfumery industry try to bring a new limited edition of their best-selling fragrances in order to boost Christmas sales. Some of them are above average by the luxury, the caring and the loyalty of this important moment with the fans. And Sisley is by far the champion. For the past 13 years, Sisley has been loyal to this rendez-vous with the fans. Every year Eau du Soir dresses a new theme to seduce and astonish the fans of this amazing fragrance. And this year the inspiration comes from Eastern Europe in a amazing green and gold limited edition. The fragrance and the flacon remain untouched but the decoration theme dresses Eau du Soir on a new angle. Inspired by the craftsmanship of Polish art, the new limited edition is a nod to Eastern European fabrics and embroidery. It is definitely baroque! The minth green…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the essence of PUREDISTANCE universe. When we ask him how would he describe PUREDISTANCE, this is what he says: “PUREDISTANCE for me is a voyage to the essence. And in the essence lies beauty. The kind of beauty that is timeless.” 2 Master perfumers are today the artists behind the olfactive creations of the Brand: Ms Annie Buzantian and Mr Roja Dove. Ms Annie Buzantian…