Luxury markets

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…

Luxury is going to where the money is

Luxury is going to where the money is

With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or abroad. The entire luxury industry, from high-end hotels to Fashion, Automobile or Jewelry had adapted to these customers. What about now? These countries are in an endless economic crisis and the ones which are driving the Luxury revenue are not the ones you think anymore. Brazil, India, China,…