Tag: luxury strategies
When Luxury Brands Become Pure Speculation.
Some brands like Bugatti, Petrus or Rolex are experiencing a high level of speculation which distords the brand reality. Read our review about it here.
How to Improve your Café’s Brand
If you’re the manager or owner of a café, you’re probably aware that one of the most important ways you can obtain a sustainable competitive advantage over your competition is by developing...
2014-2018 Luxury fashion online sales – Top markets
While luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion. Luxury e-commerce became a strong luxury news among brands,...
Luxury news: India, the other giant luxury market
United States, Europe or China has been ruling the luxury market for several years now. Another interesting country is India. The 1.252 billion inhabitants country represents an amazing opportunity for brands who...
Top 3 American Luxury brands to watch out in 2016
2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a...
Luxury is going to where the money is
With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or...
WPP to create dedicated team for Chanel
Some brands have outstanding positions in the luxury industry. They accomplish amazing communication campaigns and very often they have ultra-talented agencies working for them. That's the case of Chanel who have been...
