luxury strategies
How to Improve your Café’s Brand
If you’re the manager or owner of a café, you’re probably aware that one of the most important ways you can obtain a sustainable competitive advantage over your competition is by developing and nurturing your brand. If your customers identify with the atmosphere that you’ve created then they will become repeat customers. On a similar note, if your brand is conveyed well to newcomers and passers-by then you will get increased footfall if they like the values you represent. If…
2014-2018 Luxury fashion online sales – Top markets
While luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion. Luxury e-commerce became a strong luxury news among brands, not only because technology allows a better online user experience but more and more brands have embraced the e-business era. Currently online sales in the luxury industry represent only 7% of total luxury sales in the world but in the next 5 years it should grow aggressively and…
Luxury news: India, the other giant luxury market
United States, Europe or China has been ruling the luxury market for several years now. Another interesting country is India. The 1.252 billion inhabitants country represents an amazing opportunity for brands who know how to play it right. In 2016, the luxury market in India will represent a $18.3 billion sales, which is a +25% growth. This is big Luxury news! We might wonder why India is having such a strong growth of its luxury market. There are several explanations….
Top 3 American Luxury brands to watch out in 2016
2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a tremendous amount of inventiveness and kept its investments towards innovation, design and appropriate messages. Concerning the US, American luxury brands have regained popularity and here is a top 3 of the best American luxury brands to watch out in 2016. USA, the absolute giant in the luxury…
Luxury is going to where the money is
With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or abroad. The entire luxury industry, from high-end hotels to Fashion, Automobile or Jewelry had adapted to these customers. What about now? These countries are in an endless economic crisis and the ones which are driving the Luxury revenue are not the ones you think anymore. Brazil, India, China,…
WPP to create dedicated team for Chanel
Some brands have outstanding positions in the luxury industry. They accomplish amazing communication campaigns and very often they have ultra-talented agencies working for them. That’s the case of Chanel who have been working in the past years with WPP. This month WPP announced the creation of an internal dream team for Chanel. It is called Plus. Chanel, a media giant Chanel is an amazing brand and a great media investor. Only in the USA, its biggest market, Chanel invested more…