Tag: luxury strategies

If you’re the manager or owner of a café, you’re probably aware that one of the most important ways you can obtain a sustainable competitive...

While luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion.  Luxury e-commerce became a strong luxury news among brands,...

United States, Europe or China has been ruling the luxury market for several years now. Another interesting country is India. The 1.252 billion inhabitants country represents an amazing opportunity for brands who...

2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a...

With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or...

Some brands have outstanding positions in the luxury industry. They accomplish amazing communication campaigns and very often they have ultra-talented agencies working for them. That's the case of Chanel who have been...