Tag: luxury strategies

How to Improve your Café’s Brand

If you’re the manager or owner of a café, you’re probably aware that one of the most important ways you can obtain a sustainable competitive advantage over your competition is by developing...

Luxury news: India, the other giant luxury market

United States, Europe or China has been ruling the luxury market for several years now. Another interesting country is India. The 1.252 billion inhabitants country represents an amazing opportunity for brands who...

Top 3 American Luxury brands to watch out in 2016

2015 is almost finished and we can already say it was a great year for American luxury brands. With 4% of growth, while economic crisis is high, the sector has deployed a...

Luxury is going to where the money is

With the emerging countries getting richer and richer, luxury customers changed. We used to have Americans, Japanese, Italians or even French people traveling and buying Luxury products and services at home or...

WPP to create dedicated team for Chanel

Some brands have outstanding positions in the luxury industry. They accomplish amazing communication campaigns and very often they have ultra-talented agencies working for them. That's the case of Chanel who have been...
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