luxury trends
Friday Chronicles #27 – Top 4 luxury trends that you better watch out.
The luxury industry is completely redefining its scope right now. From the explosion of internet and specially Social Media, Millennials being so radical in terms of choices and a new luxury culture being established… all these elements bring luxury brands to develop new strategies. The time during which luxury brands would arrogantly dictate what people should wear or do is over. Here are 4 luxury trends that you better watch out if you wish to keep ahead of the luxury…
Fuzz (and not Fur) – Luxury with ethics.
Wearing fur is nowadays a very sulfurous topic to talk about. Animal rights defenders will make you feel guilty to buy a fur coat as you might not have thought about the animal suffering that goes with the coat manufacturing. Well, a fur coat is made… of fur, meaning animal skin. Nevertheless, if you like the cosy, warm and stylish look of a fur coat, you need to discover FUZZ. A Swiss company designing their non-fur coats in Geneva and…
Luxury news, information for hyper-luxury customers
News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016….
How Rose Gold Became the New Black in Jewelry
Just like fashion, jewelry sees its own trends that change from season to season. If you’re looking to stay on-trend when it comes time to picking a stunning piece of jewelry, then you need to pick up the very latest in diamond rings – the rose gold diamond ring. This ring is popping up all over the place; from celebrities, to runways, to bridal shows it seems that rose gold has become the new black in jewelry. And what’s especially exciting…
2014-2018 Luxury fashion online sales – Top markets
While luxury goods purchase in physical stores has been growing by 3% since 2013, online sales have a solid 20% growth reaching USD 9 billion. Luxury e-commerce became a strong luxury news among brands, not only because technology allows a better online user experience but more and more brands have embraced the e-business era. Currently online sales in the luxury industry represent only 7% of total luxury sales in the world but in the next 5 years it should grow aggressively and…
Friday Chronicle #22: China owns the Luxury Industry.
China is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less…
Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.
A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.