Luxury

Sisley Les Soins Botaniques, new ritual at department stores

Sisley Les Soins Botaniques, new ritual at department stores

Sisley Cosmetics reinvent their approach of face care with a new face ritual delivered at the Point of Sale. Called Les Soins Botaniques, it provides you what Sisley offers the best in a 15mn express ritual. Luxuryactivist was at Sisley’s flagship counter at Jelmoli in Zürich to discover it in avant-première. What makes you loyal to a brand at the point of sales? Well, of course the quality of products and the advice we get from the Beauty advisors counts, but…

Appleton Estate 50 year old Jamaican Rum

Appleton Estate 50 year old Jamaican Rum

In order to celebrate the 50 years of Jamaican independence, Appleton Estate launched this summer a very special limited edition of an old Rum. Discover here the Appleton Estate 50 Year Old Jamaica Independence Reserve. Encased in a hand crafted crystal decanter, only 800 bottles will be released making each £3,500 bottle a special addition to any drink connoisseur’s collection. Appleton Estate 50 Year Old Jamaica Independence Reserve is a hand blended and exceptionally smooth, deep mahogany sipping rum that will…

Chanel 5 new ad with Brad Pitt, disappointing.

Chanel 5 new ad with Brad Pitt, disappointing.

Probably one of the most expected and viral campaigns of this fall: The new Chanel N.5 campaign with Brad Pitt. Chanel started in September a true teasing campaign that set fire to all people’s imagination. They took one of the most sexy man alive, Brad Pitt and associate the most feminine Fragrance ever: Chanel N.5. The result should be dazzling and finally…. disappointing. Ok, there was a great idea, to use a man into a women’s fragrance advertising. Daring, original…

Digital IQ for Watch brands, by L2ThinkTank

Digital IQ for Watch brands, by L2ThinkTank

Every year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes in account Mobile, website and Social media for each brand and classifies them depending on a certain score from <70 to >140. Here is the scale: <70: Feeble investment does not match opportunities Between 70 and 89: Challenged Efforts are inconsistent and siloed accross platforms. Site lacks inspiration and utility….

Conrad hotel Brussels – very bad trip.

Conrad hotel Brussels – very bad trip.

When you are traveling, you might do it for work, for leisure and sometimes for special occasions. This weekend Luxuryactivist team were at Conrad Hotel in Brussels… and we realized afterwards that it was not a good idea. The Conrad belongs to the Hilton franchise and as many luxury hotels, they became simply factories for business congresses and trips. When we arrive at the hotel, nevertheless, there is a great spirit with the main entry. The building itself is a…

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier, real luxury watch-making

Parmigiani Fleurier is a high-end Swiss watchmaker brand founded in 1976 in Fleurier, Switzerland. It was founded by Michel Parmigiani. The foundation of this amazing brand is based on the talent of restoring watchmaking artefacts and the inspiration of mechanical movements of the past. In a world in which watchmakers are having a hard time fighting into a kind of “red ocean” for components, some brands just go throught it thanks to alot of know how, patience and passion. And…

The Little Black Jacket by Chanel

The Little Black Jacket by Chanel

Chanel initiated a world-tour photo exhibition called “The Little Black Jacket”. Next friday, it will be in London at Saatchi Gallery until October 28th. The exhibition is designed to show the versatility and creative genius behind the legendary fashion house as well as showcasing how the jacket can be worn in a multitude of ways. Karl Lagerfeld’s 113 photos of different celebrities donning the jacket will no doubt provide inspiration for budding fashionistas out there so head down to the…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself,…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc…

NY fashion week: Women are simply gorgeous

NY fashion week: Women are simply gorgeous

New York fashion week is beating the news. Some designers already catwalked  and others are still to come until wednesday. Here are the top 3 most interesting designers this year so far: Jill Stuart Alexander Wang  Derek Lam Fashion week became during the years a big machine. Reserved initially for a business clientele (buyers make their orders to the fashion houses), now it is a live show in which professionals, stars, amateurs or basically every person get more or less…

Jelmoli, new brands 2012

Jelmoli, new brands 2012

Jelmoli, the luxury department store in Zürich, is a true “House of Brands” as its slogan says. Every year, new brands, services and products are introduced so that the customers will have interesting discoveries and surprises for the pleasure of senses. This year, there are some interesting new Brands that will be present from this Fall on. Du Rhône Chocolatier The Famous Chocolaterie from Geneva choses Jelmoli for its Swiss-German presence. In deed the Department store got the exclusivity for…

Dolce & Gabbana new fragrance video.

Dolce & Gabbana new fragrance video.

Dolce & Gabbana is launching via social media a new video to promote their men and women’s original fragrances. It was filmed in Sicily in the village of Erice and on beach of La Riserva Naturale dello Zingaro by Peruvian photographer Mario Testino. The 45-second video stars Laetitia Casta and her love interest played by American model and actor Noah Mills. It is set to “Città Vuota” by Mina. The overal ambiance displays a good mix between tradition and modernity and we…

Bentley, 60 years of Motorsport at Goodwood

Bentley, 60 years of Motorsport at Goodwood

The ‘Home of Bentley’ at Goodwood featured a range of Bentley models as well as a vision of the company’s future – the EXP 9 F SUV concept. Joining the EXP 9 F on display was the Mulsanne Mulliner Driving Specification (MDS) and the new Continental GT V8 and the New Continental GT Speed – both of which also went ‘up the Hill’. Joining the modern Bentley models on the Hill were two cars from the Company’s Le Mans heritage….

After 45 years, Yves Saint Laurent changes its name!

After 45 years, Yves Saint Laurent changes its name!

That was the news of the week. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris. History of fashion showed that creators founded Houses of creation, that became Brands and finally labels. Christian Dior became Dior, Loris Azzaro becomes Azzaro, Cristobal Balenciaga becomes Balenciaga, Nino Cerutti is now Cerutti, Emanuel Ungaro is Ungaro or…

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