Luxury

YSL Opium new TV ad… just pure class.

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad that came across my eyes and my ears on the past 2 years…. minimum! The Ad features british actress Emily Blunt, best known for her roles in The Devil Wears Prada, The Young Victoria, and The Adjustment Bureau. She has been nominated for two Golden Globe Awards, two London Film Critics’ Circle Awards,…

Victorinox Spectra collection – Traveling with style

Victorinox Spectra collection – Traveling with style

The Swiss brand Victorinox launched a new collection of cutting edge luggage called the Spectra collection. One of the most light-weight yet resistant luggage collection in the market. When I decided to buy a new luggage for my Asian travel this month, I looked around and try to find the best equation between Quality, Design, functionality and innovation. Not an easy choice as most of the time, we think that the heaviest and the ugliest the better for a strong…

Alexis Buehrer, luxury timeless sets

Alexis Buehrer, luxury timeless sets

Born in Switzerland in 1984, Céline Alexis Buehrer is a contemporary jewels and sets creator, all hand made by herself. She presents now a beautiful, slightly poetic collection of different sets made from craft techniques called I MADE IT FOR YOU. 2007, after a second year at Haute Ecole d’Art and Design in Geneva, she has a first experience in Montreal and in Paris for Anne Valérie Hash. After her diploma, she wins the prestigious Federal Swiss prize for Design…

Bib&Sola, essential luxury.

Bib&Sola, essential luxury.

The designer brand of the month is Bib&Sola. They launched an exquisite collection of Murano glass carafe and glass sets called The Marta Collection. “Water is life. It’s the briny broth of our origins, the pounding circulatory system of the world. We stake our civilizations on the coasts and mighty rivers. Our deepest dread is the threat of having too little –or too much.” –BARBARA KINGSOLVER Bib & Sola is the creative vision of contemporary lifestyle designer Kira Heuer, who has…

Le Printemps celebrates a very Chanel Christmas

Le Printemps celebrates a very Chanel Christmas

It is official, the luxury french department store Le Printemps revealed his Christmas theme. This year, Chanel will thrill you during the Holiday season in France. The inauguration of the Christmas windows is always a great event as it kicks-of the beginning of one of the busiest commercial periods of the year. Le Printemps in Paris has evolved towards one of the top levels in terms of Luxury and lifestyle in Europe. Sak’s Fifth Avenue in NY and Takashimaya in…

Girard-Perregaux, 220 years of watchmaking

Girard-Perregaux, 220 years of watchmaking

The prestigious Swiss House Girard-Perregaux is celebrating its 220 years of watchmaking by creating an exhibition called: A TALE OF INSPIRATION – unveiling 220 years of watchmaking Art. I have already talked about this brand a few month ago thanks to its launch of the new 1966 Blue Dial Chronograph. With this great anniversary, it is the entire Brand that we can discover in a beautiful worldwide traveling exhibition. It will be the most beautiful and complete set of Girard-Perregaux…

Victorinox Damascus 2011 – Intelligent luxury

Victorinox Damascus 2011 – Intelligent luxury

Victorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and trekking tool. The creator of the Swiss army knife reinvents itself each year by bringing to the market surprising products generated on the trail of its heritage. Before summer, they launched a very original product called the Victorinox Tomo in partnership with Abitax Tokyo. Now they tell a new story thanks to the exploration of a…

Stephanie Fonteyn, passion and color!

Stephanie Fonteyn, passion and color!

Stephanie Fonteyn is an English painter, living in Switzerland where she works. She grew in an artistic environment and start painting in 2002. She is a self-made Artist and Painter and we can see she has her own style. She is this week at the Comptoir Suisse, a popular fair in Lausanne – Switzerland. When I visited the Comptoir, I had the chance to discover Ms Fonteyn’s work. I like the spontaneous way she paints. I am not sure that…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne,…

Vacheron Constantin, First shop in the USA.

Vacheron Constantin, First shop in the USA.

This month, the Swiss Watch brand, Vacheron Constantin, is opening its first US store in New York. The opening will take place on the 12th september and the store is located on 729 Madison Avenue at East 64th Street New York. Vacheron Constantin was founded 250 years ago and its relationship with the US is a long love story.  According to the brand, 180 years ago, on September 17th 1831, Jacques Barthélémy Vacheron wrote a letter stating his intention to expand business to the US. Just…

Nespresso… something else?

Nespresso… something else?

Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade as they should. They use the typical Georges Clooney ad in order to accuse and ask Nespresso to change their way to treat their coffee suppliers. On the swiss website you can watch the video…

Cour du Corbeau hotel, elegance is an Art.

Cour du Corbeau hotel, elegance is an Art.

2 weeks ago I was in Strasbourg and I discovered a beautiful hotel called Cour du Corbeau. It is a magnificent 4 stars hotel. It is one of the oldest hotels in Europe, its first construction took place in 1538. The Cour du Corbeau, litterally Raven Court, is located in the historical heart of Strasbourg, just a few steps away from the big central Cathedral. I was lucky to have some minutes with Ms Anne Gerber, the Hotel Director. She…

Sisley 2011 new product launch – Exclusive

Sisley 2011 new product launch – Exclusive

Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.

Louis Vuitton Color Blocking – Weird…

Louis Vuitton Color Blocking – Weird…

For the last 2 years we saw some IT designers developing the concept of Color Blocking. Louis Vuitton launched its latest spring/summer bag collection around this aesthetics. But, what is Color blocking?

Mini by Rolls Royce – Sublime.

Mini by Rolls Royce – Sublime.

This month, BMW group announced the collaboration between 2 of their brands: Rolls Royce and MINI. The presigious timeless car manufacturer revamp the trendy MINI. Of course BMW ordered the collaboration between the 2 brands to launch MINI Inspired by Goodwoob edition at Shanghai Motor show. See here the story of the MINI by Goodwood. A 1,000 units production for a very exclusive and luxury limited edition.

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