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Welcome To The New Gods of Fashion

Welcome To The New Gods of Fashion

Exit Yves, Christian, Karl, Raf, Albert… Welcome to Cristiano, Robyn or Gwyneth. The fashion world has dramatically changed. The old gods were replaced by new ones. New idols replace previous icons. Fashionistas replace Couturiers and Fashion labels erase Fashion houses. That is the way the world goes and it seems this change is here to stay. The Old Gods Of Fashion Gone Bad Every chain reaction has a starting point. In our case here it all started back in 2007 when Hedi Slimane resigned from his position at Dior Homme. At that time everybody was shocked. When Hedi Slimane took over the artistic direction of Dior homme in 2000, he reshaped the fashion brand and satellized the Dior name into the stars of fashion desire. The Slimane look was born, very black tie, slim and rock. He became the same time a fashion icon and probably he was and still…

Hedi Slimane named Artistic, Creative and Image Director of Céline

Hedi Slimane named Artistic, Creative and Image Director of Céline

It is confirmed. The rumors were true: Hedi Slimane becomes the new Artistic Director of Celine. As always with Hedi Slimane: this is big news! Two years after leaving Yves Saint Laurent, Hedi Slimane arrives at the head of creation of the luxury brand Celine. His mission will be to launch the masculine fashion and fragrances.  He will officially arrive in February and we can imagine that there will be a lot of changes. He is 49 years old and last time he worked for LVMH, he revolutionized masculine fashion at Dior Homme (2000 to 2007). His last job was Artistic Director for Yves Saint Laurent from 2012 and 2016. Hedi Slimane, The Ultimate Creative Director Hedi Slimane was never such a rebel that he would dare going to a more alternative parcours. He always dreamed to work for well known-brands and his versatility as an artist, fashion designer and…

Luxury news: AO YUN, The New Frontier of Winemaking

Luxury news: AO YUN, The New Frontier of Winemaking

Moet Hennessy has a strong heritage of innovation and respect of traditions. This year they are revealing one of their latest projects: AO YUN, wine from China. It is a multiple years project that has the ambition to become the best wine in China. Moet Hennessy put all the required means to make it happen. The project is as it is a brand new winery creation: living the dream of any vigneron, it is the opportunity to discover a new region with, rich culture and breathtaking landscapes. After years of research to identify the best region for the project, Moet Hennessy has chosen one with a high-mountain identity: same maximum temperature, lower night temperature, stronger UV, drier end season. This means they do not need to bury the vines in winter and there is enough rain to help the vines grow. The vineyards are situated in North Yunnan, at the…

Baselworld 2016 – on time with TAG Heuer

Baselworld 2016 – on time with TAG Heuer

TAG Heuer is an amazing watch-manufacturer that from day one placed its talent at the service of innovation, performance and avant-garde. Discover the new models launched during the Baselworld watch fair 2016. From a Flying Tourbillon at less than CHF 15’000 to the new Monza watch, all amazing timepieces.

Baselworld 2016 – on time with Hublot. 

Baselworld 2016 – on time with Hublot. 

Check here the new watches by Hublot. With this new edition of Baselworld, Hublot successfully launched amazing new timepieces for the joy of some happy few. Discover here.

Moët & Chandon, a success story with a  innovative spirit.

Moët & Chandon, a success story with a innovative spirit.

Moët & Chandon has an amazing success story for the past 270 years. Always present in the great moments celebrating the very best and writing the great memories with crystal champagne bubbles. One of the great events in life is when Cinema get involved. Official partner for its 7th time, Moët & Chandon was once again the partner of the Locarno Film Festival. It was also an interesting moment in which Moët & Chandon revealed great innovative creations.

Givenchy Dahlia Divin, and let there be light.

Givenchy Dahlia Divin, and let there be light.

Givenchy has breaking news as the French Fragrance brand launches a new variation from the Dahlia franchise. After the launch of Dahlia Noir in 2011, it is a success story connecting haute-couture and perfumery. For the new fragrance called Dahlia Divin, this new fragrance was built as a haute-couture dress. Between light and deep, soft and strong, white and gold. It is a gently warm femininity proposed in this new opus by Givenchy, featuring Alicia Keys as the new face for Dahlia Divin. When gold meets perfume. Like a tailor-made fashion creation by Givenchy, Dahlia Divin shines with a thousand golden lights. Dahlia Divine is a refined, exquisite and sensual fragrance that wraps the skin in a sensual and radiant glow. As a Haute Couture dress, it makes you feel … divine. The fragrance itself is a modern elegance around the theme of White flower bouquet. The olfactory story opens with…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master Perfumer at Chanel, the aim was to have a complete mastery of Ingredient quality, formulation and in fine the all creation process. With all luxury fashion brands like Dior, Kenzo, Fendi, Celine or Givenchy, dozens of project take place every year, so a better control was necessary. François Demachy built a strong Olfactory cell around him and creation should be controled. Another important point was the new limitations in terms…

Flow, European Social Media conference – September 23rd in Paris.

Flow, European Social Media conference – September 23rd in Paris.

One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time they treat it as if it was an one-shot. So to be successful you need to get the right keys and that is the mission of FLOW, the European Social Media conference exclusively dedicated to fashion and beauty companies. Flow takes place every year in Paris, just a day before Fashion week. It is organized by Ykone, a leading French fashion community hub. Created by fashion lovers for fashion lovers, Ykone is your one-step fashion destination for news, interviews, shopping and much, much more. Flow, Fashion and Luxury meet high-tech The aim of the conference is to provide a rendez-vous between the creative minds who are shaping the social landscape of tomorrow and Brands. Every year there is…

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot MP-05 LaFerrari. Masterpiece of all records!!!

Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far they are ready to go in order to create outstanding timepieces. Check this out. Every year all great Watch manufacturers meet at Baselworld and their aim is to make their annual business and for sure to compete in terms of innovation and their capacity of being outstanding. And in this field Hublot is a world champion. One of their annual highlights was a Timepiece called MP-05 LaFerrari. A 50 day power reserve, basically a world record for a hand-wound Tourbillon wristwatch. The inspiration? The new supercar by Ferrari called LAFERRARI. Check the launch video of the car and you will understand the level of expectancy. Developed along the Car development itself in a complete collaboration with Ferrari team,…

Fragrance words episode 1, Le Critique de Parfum

Fragrance words episode 1, Le Critique de Parfum

Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery professionals, done exclusively for Luxuryactivist.com. You can find the original interview in French below the english translation. EPISODE 1: LE CRITIQUE DE PARFUM (EN) Our first guest is Le Critique de Parfum. It is one of the rare websites considered as a benchmark in terms of presentation, evaluation and criticism of Fragrance launches. A sharp, free and almost exhaustive look into fragrance creations. A Herculean work undertaken by the passion for beautiful perfumery. Laureate of the Prix Jasmin Award, awarded by the Comité français du Parfum. You can discover this amazing work here: http://www.lecritiquedeparfum.com. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Le Critique de Parfum (LCDP): Carita…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components availability makes companies to purchase small swiss businesses to supply their demands. War has started. It all started with a simple yet striking announcement made by Nicolas Hayek, CEO of the Swatch Group by the end of 2009: “We no longer intend to produce or deliver to third-party watchmakers“ This sentence sounded like a big bomb. In deed, only a few watch brands do everything in-house. Most of the brands…

Louis Vuitton Parfums, a new journey.

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs took the artistic responsibility for Fashion and fashion accessories at LV, the french malletier just took off with the brand territory extensions. In moments in which some rumors are talking about the departure of Marc Jacobs to Dior as their new artistic Director, we got the official news that Louis Vuitton has now, officially, a Fragrance division. This news is crystallized on the arrival of Jacques Cavallier-Belletrud as Master Perfumer…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful classical chypre with its green, floral and woody notes, became part of the fragrance legends. With the launch of J’Adore in 1999, lot’s of things changed at Dior. The Fragrance Brand was not anymore a historical reference, it became one of the world market leaders. We could also talk about the Poison saga, especially with the latest Hypnotic Poison or the Dior Colognes for men, but the real big commercial…

Fashion Zoo- episode one

Fashion Zoo- episode one

Here is the first video of Fashion zoo by LuxuryActivist…

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