A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier.
One of the most talented Master Perfumer of his generation whose career up to now was written on the...
One of the biggest challenges for luxury brands in terms of communication is Social Media. They are not used to it, they wonder how to do it and most of the time...
Hublot revealed a new Limited edition called MP-05 LaFerrari. It was one of the highlights at Baselworld this year. And if you think Hublot is innovative, you do not realize how far...
Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery...
Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to...
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...