mario testino

Printemps reveals the new Christmas campaign with Eva Herzigova

Printemps reveals the new Christmas campaign with Eva Herzigova

This thursday, Le Printemps department store in Paris is revealing its new christmas windows in partnership with Prada. For the reveal, the parisian luxury department store invited Gwyneth Paltrow in person for the event. This will make a huge buzz and probably even national television coverage. To keep a coherent level of communication, they are also revealing a specific visual made exclusively for Le Printemps christmas’ activities: Press, advertising, CRM and Internet. To accomplish this new christmas visual, Le Printemps…

Dolce & Gabbana new fragrance video.

Dolce & Gabbana new fragrance video.

Dolce & Gabbana is launching via social media a new video to promote their men and women’s original fragrances. It was filmed in Sicily in the village of Erice and on beach of La Riserva Naturale dello Zingaro by Peruvian photographer Mario Testino. The 45-second video stars Laetitia Casta and her love interest played by American model and actor Noah Mills. It is set to “Città Vuota” by Mina. The overal ambiance displays a good mix between tradition and modernity and we…