mathilde Laurent

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier, La Panthère Eau de Parfum. Sensual instinct.

Cartier revealed its new fragrance for women called La Panthère. A true focus in the Brand DNA and main symbol. As usual every single detail is taken care of, and the final result is a very sophisticated yet modern fragrance, created by Mathilde Laurent, in-house Perfumer. They had the Panther out! The real Panther was her: Jeanne Toussaint. The Panther is the symbol of Cartier House and you can find it in all activities from Jewelry to  Watch-making and Fragrances. The symbol of the Panther is present in Cartier’s creation from almost the first day. In 1914, Cartier launched a women watch in which the decoration was the illustration of the Panther’s fur. See image below. Louis Cartier closest friends was Jeanne Toussaint. She was considered as one of the female personalities at that time in Paris. She was friend with Gabrielle Chanel and Misia Sert, known as the Queen of…

Louis Vuitton Parfums, a new journey.

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs took the artistic responsibility for Fashion and fashion accessories at LV, the french malletier just took off with the brand territory extensions. In moments in which some rumors are talking about the departure of Marc Jacobs to Dior as their new artistic Director, we got the official news that Louis Vuitton has now, officially, a Fragrance division. This news is crystallized on the arrival of Jacques Cavallier-Belletrud as Master Perfumer…