millennials

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly…

Millennial-Led Trends to Watch Out for in 2017

Millennial-Led Trends to Watch Out for in 2017

If you’re born between 1982 and 2004, then you’re a Millennial. The title comes with some negative connotations, but there’s no denying the generation has already made its mark on the world. It’s the generation that’s redefining marriage, work schedules and how we connect with the rest of the world. Millennials are also the largest generation, which means they’ll be a driving force behind many trends in the coming years. Here are some Millennial-led trends to watch out for in…

4 trends for 2015 in which Millennials are already on

4 trends for 2015 in which Millennials are already on

The 14 to 34 years old have developed a great capability of self-expression. While marketers tend to place them under the same umbrella, Generation Y is probably the one since the last 3 generations with a strong will of differentiation. They also tend to believe that one should accept how and who you are rather than following any kind of reference. At the same time, we understand that the 4 big institutions of modern society have simply lost its identity…