Mugler Angel

Thierry Mugler And The Legacy Of A True Artistic Revolution

Thierry Mugler And The Legacy Of A True Artistic Revolution

Fashion brands come and go. A great fashion Mademoiselle said once: Fashion fades, only style remains. When it comes to style, certain names are iconically linked to it and Thierry Mugler is one of them. It is hard to define if Thierry Mugler was a revolution or an evolution of fashion, but what we are sure is that there was a before Thierry Mugler and an after. Here is a flashback on how Thierry Mugler rocked fashion and the amazing story of the French Fashion and Beauty brand. If you can dream it you can do it. As Walt Disney said once: “if you can dream it, you can do it“. It all started with the boundless will of a man, Thierry Mugler. He was born in Strasbourg – France, and from a very early age he knew he had an artist within. At age of 20, he moved to…

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Friday Chronicle #9: the Fragrance Christmas battle, The “Vampire Ball”

Every Christmas, while Santa Claus is getting ready, the Fragrance industry prepares the end of the year sales program. Christmas represents berween 30 to 60% of annual sales for most of Fragrance brands. So you do not want to mess up with it. This year, there are loads of new fragrances and the all brands will dine at the Christmas table. Some of them will get a bigger piece of the cake than others. Remember the Polanski movie: The Fearless Vampire Killers? Well welcome to the ball. The fragrance industry, breaking to the Castle With more than 400 new product launched every year, the Fragrance industry is probably one of the most segmented markets in the world. This means that with less than 2% of market share you are a leader. The most challenging part of such a segmented market is to last. Indeed, from those 400 products launched, only…