mugler

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Mugler fashion, the exceptional heritage in a dazzling future.

Mugler fashion, the exceptional heritage in a dazzling future.

Thierry Mugler is a legend in the fashion industry. His style and his legacy became an endless source of inspiration for fashion artist from all over the world. The Fashion and Beauty House is fully owned by Clarins since 1998. The Clarins Group has since then helped to established the French luxury brand among the iconic names of fashion design and beauty products. The creator himself developed his full talent from the end of the 70’s until 2002. In 2002, Thierry Mugler decided to leave the fashion house and fully dedicate his time to other projects like theater, music-hall and other performances. Clarins kept a caring eye on the Mugler brand in order to keep alive the heritage of sophistication, quality and originality. 2013 was an important year for the brand. Sandrine Groslier was appointed as President Clarins Fragrance Group & Mugler Mode. Sandrine has worked for the beauty brand for several years….

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Here is a new video about the new Mugler fashion collection for Men Spring/Summer 2012. It is the second collection of Nicola Formichetti for the Brand and we can see a very anatomic collection inspired by the male body, a kind of neo-realism founded on science-fiction and hyper-masculinity. After “Brothers of Arcadia“, here is a more “making-off” approach, away from the “Porn” approach of the first video. The photographer is Yoshiaki Sekine, in partnership with Surface magazine. The Video director is Blake Martin, a creative artist living in NYC. His work is very interesting because he gives importance to details and to story telling. His sharp eye allows to get you into the experience filmed. The different male models in the clip and in the photos have a hint of young Marlon Brando and Elvis Presley. The clothes explains that for Nicola Formichetti Style is more important than Design. LA…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne, Alien and recently Womanity are the witnesses of Mugler courage to reinvent himself no matter trends or fashion influences… He reinvented high-perfumery and offered to the world a new olfactive family thanks to Angel: the Gustative notes. The Praline note of Angel opened a window on a new way to formulate oriental fragrances towards a more “tasteful” path. Since then, and always loyal to its heritage, Thierry Mugler Parfum capitalizes…

The new face(s) of Womanity by Thierry Mugler

The new face(s) of Womanity by Thierry Mugler

One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity is about the invisible link that connects all women together, all ages, all generations. The first visual was in line with a certain idea of mythology as you can see here: On this first visual we can see 4 pictures took from the concept film made by Thierry Mugler himself. One woman wears a haute-couture hat/accessory, another one wears a helmet displaying the flacon metal decoration and the other 2 girls look quite natural. We can understand the link between past and present, old and modern, illustration and reality. It did not look like a normal standard advertising. Like it or not, that was the way Womanity Eau de Parfum started its life on the internet and point…

Mugler Men Spring 2012 – Brothers of Arcadia… not convinced.

Mugler Men Spring 2012 – Brothers of Arcadia… not convinced.

Last week, Mugler revealed its new collection for Men, Spring/Summer 2012 with the theme called Brothers of Arcadia. As you know, Nicolas Formichetti is the Artistic Director of the fashion brand.

MUGLER – Fall/Winter2011 – The video

MUGLER – Fall/Winter2011 – The video

Tonight, all fashionistas had an appointment with the stars… In deed, it was the Fall/Winter2011 ready to wear MUGLER show. All over the world, fans could watch the entire event live in streaming. You could use your laptop, your iPhone or your iPad. Personally, I watched it with my iPad…

Thierry Mugler A*men new advertising

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and proposes a dual vision of masculinity: fragile and powerful at the same time. The emblematic flacon is an astonishing Silver metal flask revealing a blue intense star on its center. In 1998, Thierry Mugler shot an amazing advertising for his male fragrance. A new hero was born.Slightly inspired by American Comics, this half man, half messenger of gods, took birth in the sulfurous lakes of Iceland. As if he was…

Thierry Mugler Men, The Anatomy of change

Thierry Mugler Men, The Anatomy of change

The big question on everybody’s mind going into the Thierry Mugler menswear show on the opening night of Paris Fashion Week was whether Lady Gaga would be present, because it was the debut collection for the new creative director, Nicola Formichetti, who has helped shape some of the entertainer’s more distinctive looks.

Gaultier out of Hermès… did we miss something?

Gaultier out of Hermès… did we miss something?

The 26 of May marked the announcement of Jean-Paul Gaultier leaving Hermès Couture. I still wonder why. The Brand announced the arrival of Christophe Lemaire in charge of the Feminine line.

And Mugler goes for Womanity Perfume

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.