nail polish

Nail polish – The colours you need this fall

Nail polish – The colours you need this fall

While you are saying to yourself that the summer is really over, we need to think about this fall, already here. In terms of clothes, you get the fashion weeks trends. But how to match your nail polish? Here are some tips to help you with that. Let’s start by this interesting presentation by Leatrice Eiseman, Director for the Pantone colour report. So here is a summary of the nice colours for this fall.   Interesting to see that this…

Nailmatic, when beauty meets generation Y

Nailmatic, when beauty meets generation Y

Discover Nailmatic, a young dynamic nail polish brand that completely found its target: The generation Y or who we call the Millenials. So it is about creativity, nail polish, innovation and high-tech.  Nailmatic, why nail polish ? Because ! The beauty market is one of the most dynamic segments of the luxury overall industry. Fragrances and skincare are traditionally the 2 engines that leaded the way in the segments for several years. Nevertheless due to a heavy competition, market segmentation…

Chanel Cult Colors. A story of Nail polish.

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called “Les Couleurs cultes”, which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a video that breaks into the codes of the Brand. In deed, we are much more younger, dynamic and playful…. yet with style. It is supposed to reach the tremendous online community interested in Nail polish. They are women, young and sensitive to style, trends…. and colour! Obvious. The…

Best of Swiss Online

Best of Swiss Online

Find here what Switzerland offers in terms of Digital Culture. Brands, Agencies and Blogs. If you have new recommendations, do not hesitate to post a comment below or to contact us here. Best of Swiss Brands Alchimie Forever Alchimie Forever originated through the practice of using skincare as a post-procedure supplement, resulting in effective yet gentle anti-aging formulas utilizing the latest in antioxidant technology (Alchimie Antioxidant Technology™). Combining the utmost standards of Swiss quality with the most potent botanicals, Alchimie…