new fashion brands

Welcome To The New Gods of Fashion

Welcome To The New Gods of Fashion

Exit Yves, Christian, Karl, Raf, Albert… Welcome to Cristiano, Robyn or Gwyneth. The fashion world has dramatically changed. The old gods were replaced by new ones. New idols replace previous icons. Fashionistas replace Couturiers and Fashion labels erase Fashion houses. That is the way the world goes and it seems this change is here to stay. The Old Gods Of Fashion Gone Bad Every chain reaction has a starting point. In our case here it all started back in 2007 when Hedi Slimane resigned from his position at Dior Homme. At that time everybody was shocked. When Hedi Slimane took over the artistic direction of Dior homme in 2000, he reshaped the fashion brand and satellized the Dior name into the stars of fashion desire. The Slimane look was born, very black tie, slim and rock. He became the same time a fashion icon and probably he was and still…

YESAH, The fashion brand all it girls will wear next year. 

YESAH, The fashion brand all it girls will wear next year. 

2016 will definitely be an interesting year for fashion. After the rise and fall of many iconic brands and designers, there is a true renewal in the fashion landscape. One of the most expected brands next year is YESAH and we can already say that many it girls will be wearing it in 2016 and beyond.   There are more than 80 million people working in the fashion/apparel industry around the world (source: fashionunited.com) that generate around $500Billion worldwide. It is hard to define but there are approximately 2 million fashion/apparel brands and when you are a young fashion designer, why should you start your own label as the market is over saturated? Probably the main reason would be talent. And talent is something that YESAH has to offer. Behind this indy brand is young fashion designer Linda Hao. This Young artist was born in Shanghai and lives in Singapore….