new fragrance 2011

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Hi, I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. You can see my first article about it here. Thanks to this appointment, I could get deeper into the understanding of the concept, the flacon and the fragrance itself. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall from the sky. For Sisley, Ikar is a name that represents a poetic intention. The deep desire of men to fly. Not to challenge the sky but to take off of the land, gain lightness and an intense feeling of…

Prada Color blocking new fragrance: Prada Candy

Prada Color blocking new fragrance: Prada Candy

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided to change directions and be more…. bold. We can see that this summer a wind of wildness is blowing on fashion as Color blocking becomes the code. I already wrote an article about this when Louis Vuitton launched its new bags collection. And we can see that some brands took this trend as mainstream, like Gucci, Prada or Fendi. Here we can see that Prada definitely is playing bold as the new fragrance, Prada Candy is so color blocking. Here is some images of the last fashion collection and you will see what I mean. On the Fragrance side, Prada Candy is launched this summer in the USA and then in September in Europe. The Fragrance is also…

Sisley Eau d’Ikar, new fragrance for men

Sisley Eau d’Ikar, new fragrance for men

Sisley just announced the launch of Eau d’Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).

Guerlain – Shalimar Parfum Initial

Guerlain – Shalimar Parfum Initial

After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first “chapters” give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.