new fragrances

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to…

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

While many fragrance brands are playing safe and keeping its footsteps into the conservative path of safe choices, some people try to dare something different, something with a soul. Meet MADE IN PIGALLE, a new Fragrance brand freshly launched with the aim of revealing the Paris of Parisians. It is our Fragrance brand of the month. MADE IN PIGALLE, Simple Ideas Are Often The Best. The founding soul of MADE IN PIGALLE is Paul Petit. A Parisian of course but…

Puredistance WARSZAWA Perfume, masterpiece.

Puredistance WARSZAWA Perfume, masterpiece.

Puredistance is one of the most exclusive Perfume Houses in the world that offers only Pure Perfume Extrait. We put all our passion and energy into the making of one truly beautiful Master Perfume at a time. Not just another perfume, but a Perfume with a soul and a signature. This year, they are launching WARSZAWA. Inspired by the class and elegance of Polish women and the rich history of the city of Warsaw, WARSZAWA evokes the chic of the golden…

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler…

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take…

L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.

L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.

Cédrat is probably one of the most mysterious citrus fruit. Also called Citron (do not be confused with Lemon), Cedrat was considered as one of the rarest fruits in Ancient times. We tend to consider Cedrat as the golden fruits from the Garden of Hesperides. Its fragrance is subtle as intense and has been part of men’s perfumery heritage. L’Occitane en Province has been exploring this theme as part of the brand legacy, as a true masculine theme. For this…

Victorinox eLLa receives the Swiss Packaging Award 2015

Victorinox eLLa receives the Swiss Packaging Award 2015

Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.

Versace Eros… please don’t!

Versace Eros… please don’t!

Versace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless. It is typically the symbol of how bad the fragrance industry is right now. In 1996, Versace launched The Dreamer, it made its entry into the fragrance industry with respect. In deed all the Versace universe was on it. Great name and great fragrance. We all have in…