new fragrances
Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.
While many fragrance brands are playing safe and keeping its footsteps into the conservative path of safe choices, some people try to dare something different, something with a soul. Meet MADE IN PIGALLE, a new Fragrance brand freshly launched with the aim of revealing the Paris of Parisians. It is our Fragrance brand of the month. MADE IN PIGALLE, Simple Ideas Are Often The Best. The founding soul of MADE IN PIGALLE is Paul Petit. A Parisian of course but above all, a passionate professional from the Fragrance and luxury industry. Paul is Parisian but he is also a citizen of the world. He lived in New York, Tokyo, London and Barcelona. He embraced the intensity and richness of living in great capitals and after so many years, Paris was calling him back. As we often say, when you learn how to market a product or a brand for others,…
Puredistance WARSZAWA Perfume, masterpiece.
Puredistance is one of the most exclusive Perfume Houses in the world that offers only Pure Perfume Extrait. We put all our passion and energy into the making of one truly beautiful Master Perfume at a time. Not just another perfume, but a Perfume with a soul and a signature. This year, they are launching WARSZAWA. Inspired by the class and elegance of Polish women and the rich history of the city of Warsaw, WARSZAWA evokes the chic of the golden days of Fashion and Perfume. This perfume has style, warmth – great depth of character – and will make you feel beautiful in a lush way. It will transport you to another world, a dreamy world, where you will feel elated and dizzy – in a good way. Was Jan Ewoud Vos inspired by David Bowie’s song with the same name – Warszawa ? In any case, the new Puredistance fragrance…
Why Aura Mugler is a great Mugler?
2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…
Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris….
The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…
L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.
Cédrat is probably one of the most mysterious citrus fruit. Also called Citron (do not be confused with Lemon), Cedrat was considered as one of the rarest fruits in Ancient times. We tend to consider Cedrat as the golden fruits from the Garden of Hesperides. Its fragrance is subtle as intense and has been part of men’s perfumery heritage. L’Occitane en Province has been exploring this theme as part of the brand legacy, as a true masculine theme. For this christmas, L’Occitane reinvents its masculine territory thanks to L’Homme Cologne Cedrat. With a fragrance flacon invented by Olivier Baussan, the main idea was to rediscover a masculine flask. A perfect timeless theme for a timeless and elegant scent. L’OCCITANE’s masculine fragrances for men are comprised of harmonious blends of wood, spices, and herbs, and evoke feelings of mystery, ruggedness, and sensuality. Each fragrance reflects Provence’s authentic nature. With its striking appearance and irregular…
Victorinox eLLa receives the Swiss Packaging Award 2015
Receiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.
Versace Eros… please don’t!
Versace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless. It is typically the symbol of how bad the fragrance industry is right now. In 1996, Versace launched The Dreamer, it made its entry into the fragrance industry with respect. In deed all the Versace universe was on it. Great name and great fragrance. We all have in mind this specific juniper and tobacco note. Since then, many fragrances were launched but a few remained. What Roberto Cavalli and Dolce Gabbana are successfully building in time, Versace is loosing it. As if since the death of the creator in 1997, it is a deadly fragrance path to no where. With 500 new launches every year, the Fragrance industry is suffering as the more we do… the less…