new fragrances
Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris….
Reading Time: 5 minutesThe Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…
L’Homme Cologne Cedrat by l’Occitane. Gentleman’s signature.
Reading Time: 3 minutesCédrat is probably one of the most mysterious citrus fruit. Also called Citron (do not be confused with Lemon), Cedrat was considered as one of the rarest fruits in Ancient times. We tend to consider Cedrat as the golden fruits from the Garden of Hesperides. Its fragrance is subtle as intense and has been part of men’s perfumery heritage. L’Occitane en Province has been exploring this theme as part of the brand legacy, as a true masculine theme. For this christmas, L’Occitane reinvents its masculine territory thanks to L’Homme Cologne Cedrat. With a fragrance flacon invented by Olivier Baussan, the main idea was to rediscover a masculine flask. A perfect timeless theme for a timeless and elegant scent. L’OCCITANE’s masculine fragrances for men are comprised of harmonious blends of wood, spices, and herbs, and evoke feelings of mystery, ruggedness, and sensuality. Each fragrance reflects Provence’s authentic nature. With its striking appearance and irregular…
Victorinox eLLa receives the Swiss Packaging Award 2015
Reading Time: 4 minutesReceiving an award is always a pleasant thing. It shows the recognition of great work and the fact that people find interesting what you do. This year Victorinox received the Swiss Packaging Award 2015 for its fragrance Victorinox eLLa.
Versace Eros… please don’t!
Reading Time: 4 minutesVersace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless. It is typically the symbol of how bad the fragrance industry is right now. In 1996, Versace launched The Dreamer, it made its entry into the fragrance industry with respect. In deed all the Versace universe was on it. Great name and great fragrance. We all have in mind this specific juniper and tobacco note. Since then, many fragrances were launched but a few remained. What Roberto Cavalli and Dolce Gabbana are successfully building in time, Versace is loosing it. As if since the death of the creator in 1997, it is a deadly fragrance path to no where. With 500 new launches every year, the Fragrance industry is suffering as the more we do… the less…