Tag: new launch
Jean-Paul Gaultier Scandal? Not really.
Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation...
Valeur Absolue Serenitude, peace in a flacon.
Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to...
Manifesto, success or not?
Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to...
Dior VIII – Black is beautiful
Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the "1947 new look" of Mr Dior.
And Mugler goes for Womanity Perfume
Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
