new launches

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take…

Kenzo World – the new fragrance with a blast!

Kenzo World – the new fragrance with a blast!

If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of…

Sisley at Manor Geneva. A splash of Nature in the city

Sisley at Manor Geneva. A splash of Nature in the city

This week Sisley Is litterally bringing nature into the heart of the urban frenesie of Manor Geneva department store. With the launch of Botanical D-Tox, Sisley colours up your day with a dedicated animation. It is a true breath of freshness. If you are in Geneva until saturday, just have a beauty break and join the event. You can discover the Must have items and also the new 2013 launches. Among them, the Mascara So Intense and the Phyto Cernes…

Make-up 2013 exclusive new launches. Sublime.

Make-up 2013 exclusive new launches. Sublime.

2013 starts with a great Make-up renewal for Sisley. Different new products coming this 1st semester 2013. After the Botanical D-Tox that we already talked about in another article, here are 2 major products to complete the Sisley make-up offer. MASCARA SO INTENSE, Thickening and fortifying 2 of biggest concerns for women about their lashes are always the thickness and the length. Depending on the days or on what a woman will do, she can diversify her make up. From…

Fragrance words, episode 8 with Diane Thalheimer-Krief

Fragrance words, episode 8 with Diane Thalheimer-Krief

Fragrance words episode 8 features Diane Thalheimer-Krief. Please see below for the french version. EPISODE 8: DIANE THALHEIMER-KRIEF (EN) Diane Thalheimer-Krief has 20 years of experience in developing fragrances, international marketing, olfaction and evaluation. From her studies (CELSA, Economics, Olfaction), through her thesis on Perfumery (Study and Research on perfume plants) she dedicated her career with passion to give birth to beautiful creations. After several years of international marketing direction in a composition Laboratory, she created her company, REDBERRY in 2003. It…

Sisley new launches september 2012 – exclusive

Sisley new launches september 2012 – exclusive

Summer time this year was the moment for me to discover the new launches by Sisley. I would call them the Brand who never sleep and that always surprises us with great products. It is really impressive how creative, innovative and caring this brand can be by proposing the best products in it’s category. This september in all affiliated stores, you will be able to discover 4 amazing new products: – Global Perfect Pore Minimizer – Eau Efficace Démaquillant Doux…