new launches

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

Friday Chronicle N.26: The “Mon” trend – Mon Guerlain, Mon Paris…. 

The Fragrance market is an amazing creative industry in which every year more than 400 new major products are launched. The best creative minds (and noses) of this world meet to create the next big thing, the next Chanel N.5 or the new Tresor by Lancôme. Unfortunately for a lot of these creative people, from all these 400 launches, only 1 or 2 are still ranked in the market 18 month after the initial launch. Some big trends just take over the market and become a standard. Here is what we call the “Mon” trend: Mon Guerlain by Guerlain vs Mon Paris by Yves Saint Laurent. It is not the first time that the word “Mon”,which means “Mine or My” in French, is used in a fragrance name. Other brands have added this word into their fragrance names. It procures a more personal style to the fragrance that is suppose…

Kenzo World – the new fragrance with a blast!

Kenzo World – the new fragrance with a blast!

If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. For this daring project only the inventive mind behind Being John Malkovich could nail it. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. It is modern, elegant and with a high dose of daring. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by…

Sisley at Manor Geneva. A splash of Nature in the city

Sisley at Manor Geneva. A splash of Nature in the city

This week Sisley Is litterally bringing nature into the heart of the urban frenesie of Manor Geneva department store. With the launch of Botanical D-Tox, Sisley colours up your day with a dedicated animation. It is a true breath of freshness. If you are in Geneva until saturday, just have a beauty break and join the event. You can discover the Must have items and also the new 2013 launches. Among them, the Mascara So Intense and the Phyto Cernes Eclat. You can also just sit down, relax and enjoy a professional make up minute. The music playlist was designed by luxuryactivist for a urban-spa spirit…. the modern beauty lounge. The event is taking place until saturday March 16th at Manor Geneva Rue Cornavin 6 1201 Geneva Manor Geneva has one of the most intense traffic@store so it is an interesting place to be for visibility. And since last week…

Make-up 2013 exclusive new launches. Sublime.

Make-up 2013 exclusive new launches. Sublime.

2013 starts with a great Make-up renewal for Sisley. Different new products coming this 1st semester 2013. After the Botanical D-Tox that we already talked about in another article, here are 2 major products to complete the Sisley make-up offer. MASCARA SO INTENSE, Thickening and fortifying 2 of biggest concerns for women about their lashes are always the thickness and the length. Depending on the days or on what a woman will do, she can diversify her make up. From almost nothing to highly sophistication, make-up can go with the outfit and the humor. But if there is always something a woman will never forget to do is to use a mascara. It is part of a woman daily rituals. So by applying on your body every day a product, you need to be sure it is the right one. That is why Sisley is launching their new Mascara collection…

Fragrance words, episode 8 with Diane Thalheimer-Krief

Fragrance words, episode 8 with Diane Thalheimer-Krief

Fragrance words episode 8 features Diane Thalheimer-Krief. Please see below for the french version. EPISODE 8: DIANE THALHEIMER-KRIEF (EN) Diane Thalheimer-Krief has 20 years of experience in developing fragrances, international marketing, olfaction and evaluation. From her studies (CELSA, Economics, Olfaction), through her thesis on Perfumery (Study and Research on perfume plants) she dedicated her career with passion to give birth to beautiful creations. After several years of international marketing direction in a composition Laboratory, she created her company, REDBERRY in 2003. It is a company exclusively about services and consultancy dedicated to perfume. Her areas of expertise: Training, training tools, Perfumery gestures, Marketing (culture, trends and conferences), Brand Portfolio (DNA analysis and olfactory mapping) and Intranets. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Diane Thalheimer-Krief (DT): Coco Noir, Jimmy Choo, La Petite robe noire by Guerlain, Martin Margiela and Bottega Venetta. LA: According to you, which are the failed launches this…

Sisley new launches september 2012 – exclusive

Sisley new launches september 2012 – exclusive

Summer time this year was the moment for me to discover the new launches by Sisley. I would call them the Brand who never sleep and that always surprises us with great products. It is really impressive how creative, innovative and caring this brand can be by proposing the best products in it’s category. This september in all affiliated stores, you will be able to discover 4 amazing new products: – Global Perfect Pore Minimizer – Eau Efficace Démaquillant Doux – Phyto-Lip Gloss – Phyto-Blush Eclat  GLOBAL PERFECT PORE MINIMIZER According to the Brand, Global Perfect Pore Minimizer is the first skin-perfecting skincare which targets all causes of dilated pores to reveal bare skin that is flawless, even close up. In deed, September is “complexion time” and a good base for the perfect complexion is a perfect skin. Not easy when pollution, stress, weather conditions brings your skin down. Of…