new product

KeySmart, ingenuity made in USA

KeySmart, ingenuity made in USA

There are people that rather than seeking the cheapest costs ever to build their businesses, they feel responsible for their actions and try hard to create jobs and added-value in their countries. When was the last time you bought a Made in USA product? Exactly, it’s been a while. This can change with KeySmart. Discover this amazing company which product will change your life, or at least the way you keep your keys. Above all: it is all hand made…

Victorinox Damascus 2011 – Intelligent luxury

Victorinox Damascus 2011 – Intelligent luxury

Victorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and trekking tool. The creator of the Swiss army knife reinvents itself each year by bringing to the market surprising products generated on the trail of its heritage. Before summer, they launched a very original product called the Victorinox Tomo in partnership with Abitax Tokyo. Now they tell a new story thanks to the exploration of a…

Victorinox Tomo – the unboxing by LuxuryActivist

Victorinox Tomo – the unboxing by LuxuryActivist

Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. We can really say that Swiss Precision meets Japanese Design for a cutting edge product. I have already made an article about it a few month ago, before the launch. You can find it here. There is more information about Mr Yamaguchi work…

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox Tomo, when Swiss ingenuity meets Tokyo style

Victorinox is launching in May this year one interesting 2011 “must-have” products. It is called the TOMO knife. This creation is the result of an amazing alliance of Swiss Ingenuity and Japanese “cutting edge” style. The japanese house Abitak, based in Tokyo got inspired by the functional design of Victorinox knifes. Behind this project, we have Mr. Yamaguti Kazuma.

Nike – “What should I do ?”

Nike – “What should I do ?”

Here is the new advertising campaign from Nike called “What should I do?”. As many times, we do not understand a thing about it. Ok, it is for a new pair of shoes, the guy on the screen is James Lebron but what is the concept transmitted by the ad? Unclassified…. LA

Orlando Bloom, the new Boss Orange face

Orlando Bloom, the new Boss Orange face

It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men.

Bleu de Chanel… hoping that Scorsese will hit high.

Bleu de Chanel… hoping that Scorsese will hit high.

Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.

Rouge Coco, the Making off with Vanessa Paradis

Rouge Coco, the Making off with Vanessa Paradis

Here is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis