online advertising

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

Friday Chronicles #3: Advertainment, Desperately seeking Susan.

The press in most of western countries have their freedom of expression. And for many years, the public opinion has always be careful about how politicians influence journalists… Or not. So we know that in France, former President Fran├žois Mitterrand had the entire press on the palm of his hand. Or that Silvio Berlusconi literally owns half of the media in Italy. I am not even wondering what Vladimir Poutine does in Russia. What everybody forget is that the biggest…

Social media is no more Social. Just Media.

Social media is no more Social. Just Media.

We say often that social media is an internet revolution. This is true but what we do not hear much is that the revolution lasts until “monetizing” becomes a need. So the revolution is finally just a Media evolution. Social Media key figures 2013 was a great year for Social Media. Figures are just at the planet scale. Probably if there were people living on the moon or on Mars, they would be on Facebook or Twitter too. Here are…

Mobile in Switzerland – 2012 key figures

Mobile in Switzerland – 2012 key figures

The world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study. The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate: USA: 44% Switzerland: 43% France: 38% China: 33% Germany: 29% Japan: 20% Brazil: 14% The smartphones became more important than television as 26% of…