parfum

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc Jacobs. Yann Vasnier started his career several years ago at Quest International in Paris as Trainee Perfumer, under the mentoring of Francoise Caron, and studied at the same time at ISIPCA, the perfumery school at the University of Versailles. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Yann Vasnier (YV): Spicebomb, and the new interpretations of the classics:…

Manifesto, success or not?

Manifesto, success or not?

Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to Yves Saint Laurent, this is the second time we hear about the Brand. For the launch of its new fragrance for women, Manifesto claims a certain spirit of self-confidence, freedom and creativity. The concept itself is not new and at Saint Laurent we would probably prefer the total freedom of the Opium woman. What is original here is the game between art, color and femininity. There is also an interesting connection between make up and Fragrance, which was already the case with ELLE. In the advertising we can see the American actress Jessica Chastain. We all remember her from her roles in the Tree of Life (Ms O’Brian) and in some TV shows like ER or Veronica Mars….

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him. I got the opportunity to review the masculine version. The Brand was created in 1995 by Mr. Thierry Gillier, grand-son of André Gillier (co-founder of Lacoste). The Brand name, Zadig & Voltaire, is inspired by the Novel “Zadig, or The Book of Fate” written in 1747 by the french philosopher Voltaire. The main character of the novel inspired Mr. Gillier because of his charisma, modernity and bravery. The fashion Brand has products for women but also for men and even a children line. Zadig & Voltaire is well known for its cachemire with rock skulls in brodery, their tshirts and the mythic Touly bag. The creative universe of the Brand is quite broad as they have a Music…

Chanel Chance, 3 new videos

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey…  She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old, still continuing studies and she is a perfect example of Chance. Of course we need to mention the huge work of creation of Jean-Paul Goude for translating the fragrance concept into film and pictures. His eye is always there behind the camera and he is today one of the biggest creative forces in France. The challenge is that from all Chanel fragrances, Chance is the less “Chanel-conventional”, so the Brand…

YSL Opium new TV ad… just pure class.

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad that came across my eyes and my ears on the past 2 years…. minimum! The Ad features british actress Emily Blunt, best known for her roles in The Devil Wears Prada, The Young Victoria, and The Adjustment Bureau. She has been nominated for two Golden Globe Awards, two London Film Critics’ Circle Awards, and one BAFTA Award. She won a Golden Globe Award for her work in the BBC television drama Gideon’s Daughter. The print ad here above was shot by Patrick Demarchelier. We can see an amazing Emily Blunt with magnetic eyes. You could give your soul to the Devil for her… Beautiful. Ok, back to the Tv Ad. The film is totally on the path of sulfurous and subversive Saint Laurent style. In an intense play…

Top Posts of the week – 16.09.2011

Top Posts of the week – 16.09.2011

Happy hour, it is the weekend that starts! Here are the top posts of the week in terms of readers. Wishing you all a nice weekend. LA 1- Thierry Mugler Le gout du Parfum Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. http://luxuryactivist.com/beauty/thierry-mugler-le-gout-du-parfum   2- Sisley Eau d’Ikar, new fragrance for men I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. http://luxuryactivist.com/beauty/sisley-eau-dikar-new-fragrance-for-men   3- Sally Mann, photographer of a life time What…

Bulgari launches “Mon Jasmin Noir”.

Bulgari launches “Mon Jasmin Noir”.

Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.

Thierry Mugler A*men new advertising

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and proposes a dual vision of masculinity: fragile and powerful at the same time. The emblematic flacon is an astonishing Silver metal flask revealing a blue intense star on its center. In 1998, Thierry Mugler shot an amazing advertising for his male fragrance. A new hero was born.Slightly inspired by American Comics, this half man, half messenger of gods, took birth in the sulfurous lakes of Iceland. As if he was…

Guerlain – Shalimar Parfum Initial

Guerlain – Shalimar Parfum Initial

After the success of Chanel n°5 and its Eau Première, Guerlain is launching Shalimar Parfum Initial. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer. The Fragrance was composed by Thierry Le Vasseur the In-house perfumer.
All these first “chapters” give us a feeling of purity, of back to the Origins, to the truth, to the pure creation.

Bleu de Chanel… hoping that Scorsese will hit high.

Bleu de Chanel… hoping that Scorsese will hit high.

Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.

Maison Martin Margiela… untitled and unrated…

Maison Martin Margiela… untitled and unrated…

Martin Margiela is a belgium fashion designer and represented with Rei Kawakubo the important leaders of desconstruction. Today he is launching a fragrance thanks to L’Oréal.

Chanel chooses Gaspard Ulliel for its next fragrance for men

Chanel chooses Gaspard Ulliel for its next fragrance for men

Chanel has given carte blanche to Martin Scorsese