patrick demarchelier

Savelli Genève, when grace and technology meet, it reveals a secret garden.

Savelli Genève, when grace and technology meet, it reveals a secret garden.

The smartphone business is a huge market in which strong players are fighting for their market shares. When you are a company competing in such intense environment you have 2 choices. Either you go for the fight and try to get a piece of the cake from the big players, or you innovate and you take a different approach. And this is the case of Savelli Genève. Their approach of the smartphone business is based on ultimate luxury and poetry…

YSL Opium new TV ad… just pure class.

YSL Opium new TV ad… just pure class.

This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM. It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad that came across my eyes and my ears on the past 2 years…. minimum! The Ad features british actress Emily Blunt, best known for her roles in The Devil Wears Prada, The Young Victoria, and The Adjustment Bureau. She has been nominated for two Golden Globe Awards, two London Film Critics’ Circle Awards,…