perfume

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

When Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia, is a Polish diminutive for Isabelle. Handwritten letters signed by Isabelle d’Ornano to members of her family are peppered with these two sing-song, childlike syllables. Here the video explaining the project. Isabelle d’Ornano reveals her passionate story for Roses and deep written from her family roots. Sisley is a true family business as all members are involved. To represent the new face of the new fragrance, Isabelle d’Ornano has chosen Sonia…

Valeur Absolue, More than a Perfume.

Valeur Absolue, More than a Perfume.

Every month, you can discover a new Brand here at Luxuryactivist.com.  This month we met the owner of an amazing brand called Valeur Absolue. It was launched just now and has already a brilliant future ahead.   What is Valeur Absolue? The concept of the brand Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. Basically, the birth of this brand came on the analysis that we have less and less things or situations that could make us happy. Everything tends to be a little “black”. Women face everyday a complex situation in which they need to accomplish several tasks under several roles. Of course we do not speak anymore about the “Power-woman” of the 80’s but more a “multi-facetted woman”…

Egofacto, Black tea & Raku Candle limited edition

Egofacto, Black tea & Raku Candle limited edition

Discover Egofacto, a very exclusive brand, available mostly online only. And this christmas they are launching a very exclusive limited edition of their luxury candle: Black tea & Raku Candle limited edition. Christmas is always the right moment to find the perfect gift for the ones we love. It is also the moment that outstanding brands reveal outstanding products, mostly as limited editions for Christmas. Born from the creative mind of Pierre Aulas, Fragrance expert, Egofacto tends to be the brand that everybody dreamed of. Why? Because Egofacto tends to propose the perfect scent for your own personality. Egofacto, factory of Ego? With a short, yet complete range of fragrances, Egofacto proposes very original, highly qualitative fragrances for women and men. You can discover the full collection here: http://www.egofacto.com/html/parfums_en.html  This Christmas, Egofacto launches a very special limited edition of a luxury candle called Black tea and Raku. It is an unique creation….

Marilyn Monroe and Chanel N.5, legendary.

Marilyn Monroe and Chanel N.5, legendary.

Chanel just launched a mini website called Inside Chanel. Their goal is to continue the incredible story-telling around the brand. Starting with the myth of Chanel N.5 and Marilyn Monroe, here is a video about the famous question asked to the American star: “What do you wear to Bed?” Her legendary answer was “A few drops of Chanel N.5”. By answering this, Marilyn Monroe just placed the Chanel’s fragrance in orbit for ever. In deed, nothing could be more glamorous than that.  She was 26 years old, she had one of the most promising future in Hollywood and the legend was made. See here the video Chanel shared . If you wish to learn more, connect to the Brand dedicated website: http://inside.chanel.com When I rising star meets a rising perfume legend, the world get filled with Glamour. LA   Info sourced at the Brand official website and on luxurydaily website. All…

Chanel 5 new ad with Brad Pitt, disappointing.

Chanel 5 new ad with Brad Pitt, disappointing.

Probably one of the most expected and viral campaigns of this fall: The new Chanel N.5 campaign with Brad Pitt. Chanel started in September a true teasing campaign that set fire to all people’s imagination. They took one of the most sexy man alive, Brad Pitt and associate the most feminine Fragrance ever: Chanel N.5. The result should be dazzling and finally…. disappointing. Ok, there was a great idea, to use a man into a women’s fragrance advertising. Daring, original and probably outstanding as all the feminine fragrance market follows the mainstreams. It is not the first time that Fragrance brands uses the opposite-sex into a fragrance ad. But it was more used for men’s fragrances. We all remember the Kate Moss ad for Obsession for men by Calvin Klein. This was probably one of the most subversive ads ever.. look to those eyes… Here, we wonder why Chanel has…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Pleats Please by Issey Miyake, happy one.

Pleats Please by Issey Miyake, happy one.

Issey Miyake launched Pleats Please, a new fragrance for women by the iconic japanese designer. And this time, the elegant minimalistic low profile of the brand gave place to an outstanding colorful project… all wrapped in a 2.0 approach. Every decade in the Perfumery industry brought a new way of creating fragrances. The 90’s was the era of Back to basics, to an idea of “essentiality”. After the crowded over-rated sexy fragrances of the 80’s dominated often by American Brands and French, a new start came. This essentiality, often based on a minimalistic approach, started with a fragrance called L’Eau d’Issey in 1992. For the first time, elegance and femininity were treated into its essential form. L’Eau d’Issey marked Perfumery history and also gave the tone to Issey Miyake’s perfumery signature. Since then, the Brand has capitalized in the concept of essentiality, texture and materials, which basically also defines well…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc Jacobs. Yann Vasnier started his career several years ago at Quest International in Paris as Trainee Perfumer, under the mentoring of Francoise Caron, and studied at the same time at ISIPCA, the perfumery school at the University of Versailles. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Yann Vasnier (YV): Spicebomb, and the new interpretations of the classics:…

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier des Arts et des Lettres, Elisabeth also runs a blog (Elisabeth de Feydeau’s news). She also created a line of scented candles, Arty Fragrance by Elisabeth de Feydeau, inspired by Versailles and the Baroque spirit. (Her website : www.arty-fragrance.com).She wrote several books about Perfume, like « Les Parfums : dictionnaire, anthology, histoire » : 1216 pages launched in November 2011 – Robert Lafont Editions, Collection Bouquins. In October 2012, is released…

TED, Lucy McRae and how technology changes the human body.

TED, Lucy McRae and how technology changes the human body.

TED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume. Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology. If you want to read more, check the official website here: TED. LA Info sourced at TED official website. All images are copyrighted with no reproduction rights available.

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

JØ5EPH K – Contemporary Perfume Architecture

JØ5EPH K – Contemporary Perfume Architecture

This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions of dollars. Aside these highways of creation, we can see that, on the past 10 years, young and creative brands were founded. These brands were most of the time the aim of one person, a creator in a way. JØ5EPH K is the creative and artistic result of a contemporary artist called  Brad Kalavitinos. He was born in the US and after his degree in multimedia and fine art, he…

Atelier Evanessence, a journey  in the heart of perfumes…

Atelier Evanessence, a journey in the heart of perfumes…

France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by Atelier Evanessence. It is a journey into the heart of perfumes. Agnès Azario-Bouyé is the owner and founder of Atelier Evanessence. She used to work for a fragrance house for many years. Years in which she had the chance to work with great perfumers and magnificent brands. She discovered the world of fragrance creation and became passionated about it. Today, she wants to share this passion for perfumery, for pure creation and, for the precious raw materials used to create these masterpieces called fragrances. She created Atelier Evanessence, based in Strasbourg. Going to this true adventurous journey you can discover a beautiful city, Strasbourg, the historical center and secrets from the perfumer’s desk. The workshop took place in…

Bulgari launches “Mon Jasmin Noir”.

Bulgari launches “Mon Jasmin Noir”.

Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

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