perfume

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…

Sisley Izia, a fragrance for all the facets of a woman

Sisley Izia, a fragrance for all the facets of a woman

When Sisley launches a new fragrance, it is an outstanding moment for the brand. Each Sisley fragrance has a specific story and represents a personal chapter of the French brand story. Izia tells the story of five women united by one irreducible fragrance. Along with Isabelle d’Ornano, Amandine Clerc-Marie, Christine d’Ornano, Quentin Jones and Sonia collectively created Izia as one would sketch a work of art. With Izia, Sisley draw a magnificent garden filled with extraordinary roses. Izia, pronounced Ijia,…

Valeur Absolue, More than a Perfume.

Valeur Absolue, More than a Perfume.

Every month, you can discover a new Brand here at Luxuryactivist.com.  This month we met the owner of an amazing brand called Valeur Absolue. It was launched just now and has already a brilliant future ahead.   What is Valeur Absolue? The concept of the brand Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard,…

Egofacto, Black tea & Raku Candle limited edition

Egofacto, Black tea & Raku Candle limited edition

Discover Egofacto, a very exclusive brand, available mostly online only. And this christmas they are launching a very exclusive limited edition of their luxury candle: Black tea & Raku Candle limited edition. Christmas is always the right moment to find the perfect gift for the ones we love. It is also the moment that outstanding brands reveal outstanding products, mostly as limited editions for Christmas. Born from the creative mind of Pierre Aulas, Fragrance expert, Egofacto tends to be the…

Marilyn Monroe and Chanel N.5, legendary.

Marilyn Monroe and Chanel N.5, legendary.

Chanel just launched a mini website called Inside Chanel. Their goal is to continue the incredible story-telling around the brand. Starting with the myth of Chanel N.5 and Marilyn Monroe, here is a video about the famous question asked to the American star: “What do you wear to Bed?” Her legendary answer was “A few drops of Chanel N.5”. By answering this, Marilyn Monroe just placed the Chanel’s fragrance in orbit for ever. In deed, nothing could be more glamorous…

Chanel 5 new ad with Brad Pitt, disappointing.

Chanel 5 new ad with Brad Pitt, disappointing.

Probably one of the most expected and viral campaigns of this fall: The new Chanel N.5 campaign with Brad Pitt. Chanel started in September a true teasing campaign that set fire to all people’s imagination. They took one of the most sexy man alive, Brad Pitt and associate the most feminine Fragrance ever: Chanel N.5. The result should be dazzling and finally…. disappointing. Ok, there was a great idea, to use a man into a women’s fragrance advertising. Daring, original…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Pleats Please by Issey Miyake, happy one.

Pleats Please by Issey Miyake, happy one.

Issey Miyake launched Pleats Please, a new fragrance for women by the iconic japanese designer. And this time, the elegant minimalistic low profile of the brand gave place to an outstanding colorful project… all wrapped in a 2.0 approach. Every decade in the Perfumery industry brought a new way of creating fragrances. The 90’s was the era of Back to basics, to an idea of “essentiality”. After the crowded over-rated sexy fragrances of the 80’s dominated often by American Brands…

Fragrance words episode 3, Yann Vasnier

Fragrance words episode 3, Yann Vasnier

Welcome to the third episode of Fragrance words. This time we discover the vision of Yann Vasnier, Perfumer at Givaudan New York. As usual, the french version is down below. EPISODE 3: YANN VASNIER (EN) Yann Vasnier is a Perfumer living in New York. He works for one of the world leading Fragrance houses, Givaudan. Today considered as one of the rising stars in this industry, he creates fragrances for brands like Kiehl’s, Divine, Delrae, Arquiste, Tom Ford or Marc…

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words episode 2, Elisabeth de Feydeau

Fragrance words is a web-serie of exclusive interviews. Twice a week we discover the vision of Perfumery experts on the Fragrance market this year, and also on future trends. You can find the original interview in French below the english translation. EPISODE 2: ELISABETH DE FEYDEAU (EN) Our second guest is Elisabeth de Feydeau. With a PhD in History, and Fragrance expert to Great luxury houses, Elisabeth De Feydeau willingly defines herself as « stories and scents hunter ». Awarded with the medal of Chevalier…

TED, Lucy McRae and how technology changes the human body.

TED, Lucy McRae and how technology changes the human body.

TED Fellow Lucy McRae is a body architect — she imagines ways to merge biology and technology in our own bodies. In this visually stunning talk, she shows her work, from clothes that recreate the body’s insides for a music video with pop-star Robyn, to a pill that, when swallowed, lets you sweat perfume. Trained as a classical ballerina and architect, Lucy McRae is fascinated by the human body, and how it can be shaped by technology. If you want…

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to…

JØ5EPH K – Contemporary Perfume Architecture

JØ5EPH K – Contemporary Perfume Architecture

This week, let’s discover a very interesting fragrance brand called JØ5EPH K: when Architecture meets high-perfumery creation. This is a Made in USA brand created and animated by the multimedia artist, now perfumer, Brad Kalavitinos. Follow the tour here. Each year the Fragrance industry has more or less 300 new fragrance launches. It becomes hard to find our way throughout the Perfumery shelves. The main actors like LVMH, L’Oréal or even P&G master the market and generate each year billions…

Atelier Evanessence, a journey  in the heart of perfumes…

Atelier Evanessence, a journey in the heart of perfumes…

France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by Atelier Evanessence. It is a journey into the heart of perfumes. Agnès Azario-Bouyé is the owner and founder of Atelier Evanessence. She used to work for a fragrance house for many years. Years in which she had the chance to work with great perfumers and magnificent brands. She…

Bulgari launches “Mon Jasmin Noir”.

Bulgari launches “Mon Jasmin Noir”.

Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.

1 of 2
12