France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed by...
Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story.
Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.
Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.
Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.
After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J'adore. Now Charlize rediscover the gold bath. Back to roots?
La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.
Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
