Tag: perfumery
Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.
The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only...
Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.
There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement...
Shalimar, new film by Guerlain. The most beautiful love story ever.
History told us many love stories. Romeo and Juliette, Antony and Cleopatra or Paris and Helene of Troy. But do you know the biggest Love story of all? Well Guerlain celebrates this...
Versace Eros… please don’t!
Versace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless....
When Luxury brands become the new cultural references
Luxury Brands
What defines a country, a group of people or any human association are often the common cultural references they share together. Literature, painting, sculpture, dance, religion or civic education are...
PUREDISTANCE, Master perfumery
Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the...
Fragrance words episode 1, Le Critique de Parfum
Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery...
Victorinox, innovative fragrances for men.
Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for...
