perfumes

Master Parfums, A Pocket Quizz for Fragrance Lovers

Master Parfums, A Pocket Quizz for Fragrance Lovers

Created by Anne-Laure Hennequin, fragrance expert, I got the chance to discover a new Pocket Quiz about fragrances. It is called Master Parfums. One hundred and twenty questions,forty-four cards and four themes to challenge your fragrance knowledge. Behind this very interesting  game, one company: Fragrantly Yours. This company was created by Anne-Laure Hennequin. She is a fragrance expert. After a successful career working  for prestigious companies like Kenzo Parfums, Prada and Puig, Ms Hennequin decided to create her own company in  2017. Driven…

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

Made In Pigalle Reveals the Paris of Parisians – Fragrance Review.

While many fragrance brands are playing safe and keeping its footsteps into the conservative path of safe choices, some people try to dare something different, something with a soul. Meet MADE IN PIGALLE, a new Fragrance brand freshly launched with the aim of revealing the Paris of Parisians. It is our Fragrance brand of the month. MADE IN PIGALLE, Simple Ideas Are Often The Best. The founding soul of MADE IN PIGALLE is Paul Petit. A Parisian of course but…

Alien by Thierry Mugler, 10 years already, Flashback!

Alien by Thierry Mugler, 10 years already, Flashback!

Every year, hundreds of new fragrances are launched in the world. After 10 years, only one or two of these hundreds are still around and may be one might be still a top performer in terms of sales. Alien by Thierry Mugler is definitely the one. Celebrating 10 years, this amazing fragrance has an extremely originality and highlights femininity like no other fragrance of the market. Women rise as goddesses and the wild sensuality of Sambac jasmine takes you into an extraordinary journey. Flashback.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of…

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech…

Valeur Absolue… the candle!

Valeur Absolue… the candle!

One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances…

Fragrances: do not wear them… eat them!

Fragrances: do not wear them… eat them!

Did you know that some fragrances can be eaten? Well, this is not so new as already in the Ancient Egypt, some fragranced preparations could be used externally (on skin and hair) but also drunk (like a plant and spicy infusion). In Europe, in the 18th century and even before, the Vinaigre de Toilette, was also used in both ways. In a more contenporary context the Fragrance industry has been using Diéthylphtalate  in order to denaturate the alcohol so that people…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between…

2012 Eau du Soir Limited edition by Sisley.

2012 Eau du Soir Limited edition by Sisley.

This year, Sisley Paris reveals the eleventh limited edition of the legendary Eau du Soir. In 2011 Eau du Soir dressed with the deep and bewitching colors of blue and black. In 2012, Eau du Soir enwraps its famous bottle in DAZZLING CHERRY RED encrusted with SPECKS OF GOLD, brightening it with a NEW VIVID TWO-TONED RADIANCE. The violet filigree adorns the design with a romantic, baroque touch.   A shiny gold sculptured stopper crowns this new special bottle. The hot-stamped gold BOX…

Coty Inc. offers to buy Avon for $10 billion.

Coty Inc. offers to buy Avon for $10 billion.

Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared by Avon’s spokesperson: “At the time, the board concluded, and it still believes, that Coty’s indication of interest is opportunistic and not in the best interest of Avon’s shareholders“. Coty decided to make the offer public as they think it would be at the interest of Avon’s shareholders….

Louis Vuitton Parfums, a new journey.

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful…

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