perfumes

Alien by Thierry Mugler, 10 years already, Flashback!

Alien by Thierry Mugler, 10 years already, Flashback!

Every year, hundreds of new fragrances are launched in the world. After 10 years, only one or two of these hundreds are still around and may be one might be still a top performer in terms of sales. Alien by Thierry Mugler is definitely the one. Celebrating 10 years, this amazing fragrance has an extremely originality and highlights femininity like no other fragrance of the market. Women rise as goddesses and the wild sensuality of Sambac jasmine takes you into an extraordinary journey. Flashback.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of all. Inspired by its creator, Gabrielle Chanel, the philosophy of the company is based on the love of doing things right. Excellence at work can only be accomplished by the best and this is something Chanel knows how to do it. Gabrielle Chanel was a woman-in-love her entire life. All the passion that animated her was placed within the company. Over the years, Chanel became an international company, privately owned,…

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue Serenitude, peace in a flacon.

Valeur Absolue pursuit its quest for happiness by launching a new fragrance called SERENITUDE. When Bénédicte Foucart launched Valeur Absolue as we know the brand today, she knew she had something to accomplish. She wanted to talk to women like no other brand did before. Away from all the clichés and caricatures that most of Fragrance brands propose, Valeur Absolue is more than a fragrance. It is a women’s story. Read our brand full review here. Watch here the speech of Bénédicte Foucard about the story behind Valeur Absolue. Serenitude, the new chapter Defined as a Floral Woody Spicy, the new fragrance by Valeur Absolue strikes by the soft energy that emanates from this scent. You will surprised firstly by the great brightness brought essentially by the fine work around fresh spices. Rose berry, Cardamom, coriander and Nutmeg  will hook you in this new story immediately. The relay is complete…

Valeur Absolue… the candle!

Valeur Absolue… the candle!

One of the amazing new Brands in Perfumery, Valeur Absolue, is launching for mother’s day a special offer with an exclusive Candle. Valeur Absolue is a Swiss beauty brand with the originality of blending what nature and science have at its best to serve one and unique purpose: make women feel good and happy. Life is hard, so you should “do-you-some-good”. You can read our full review of the brand here. One of the interest of this brand is that the fragrances are as interesting as the story told. This sounds obvious but unfortunately it is not always the case among all the nice brands that were launched in the last 5 years. Here we have a brand in which every single detail is taken in consideration and the love of qualitative work is the philosophy.   Valeur Absolue is a promise of well-being and pleasure. And each discovery in this brand…

Fragrances: do not wear them… eat them!

Fragrances: do not wear them… eat them!

Did you know that some fragrances can be eaten? Well, this is not so new as already in the Ancient Egypt, some fragranced preparations could be used externally (on skin and hair) but also drunk (like a plant and spicy infusion). In Europe, in the 18th century and even before, the Vinaigre de Toilette, was also used in both ways. In a more contenporary context the Fragrance industry has been using Diéthylphtalate  in order to denaturate the alcohol so that people would not drink it. But since the 90’s 2 keywords were used and that generated new Fragrance trends: Well-being and Food-supplements. Both together created a new generation of food but also a new generation of fragrances… From the moisturizing anti-radicals yoghourt towards the Fragrance and the Deodorant you eat, a full range of new products started being launched. We call it alicaments, or alismetics, they are basic food, like water,…

PUREDISTANCE, Master perfumery

PUREDISTANCE, Master perfumery

Discover PUREDISTANCE, an exclusive Brand for Master perfumes. In a world where everything tends to become standard and banal, PUREDISTANCE has the conviction to bring you the exceptional, the rare and the best… all concentrated in a flacon of perfume. Many big fragrance brands could learn something here. PUREDISTANCE was founded in 2008 by Jan Ewoud Vos in the Netherlands. Their main offices are in the city of Groningen. Installed in a historical building, Mr Ewoud Vos gathered a team of creative people who will give the essence of PUREDISTANCE universe. When we ask him how would he describe PUREDISTANCE, this is what he says: “PUREDISTANCE for me is a voyage to the essence. And in the essence lies beauty. The kind of beauty that is timeless.” 2 Master perfumers are today the artists behind the olfactive creations of the Brand: Ms Annie Buzantian and Mr Roja Dove. Ms Annie Buzantian…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between brands and “noses”. His first client, naturally, was Thierry Mugler as he has worked formerly for this Brand from Firmenich as Key account manager. From this first collaboration came out creations like Mugler Cologne, Alien, Angel les Jardins d’Etoile, la part des Anges… Then came out other brands, and Pierre started working for Azzaro, Swarovski, Fendi, Pucci, L’Occitane, Jil Sander, Chloe, Roberto Cavalli, Davidoff or Balenciaga. Pierre Aulas also launched…

2012 Eau du Soir Limited edition by Sisley.

2012 Eau du Soir Limited edition by Sisley.

This year, Sisley Paris reveals the eleventh limited edition of the legendary Eau du Soir. In 2011 Eau du Soir dressed with the deep and bewitching colors of blue and black. In 2012, Eau du Soir enwraps its famous bottle in DAZZLING CHERRY RED encrusted with SPECKS OF GOLD, brightening it with a NEW VIVID TWO-TONED RADIANCE. The violet filigree adorns the design with a romantic, baroque touch.   A shiny gold sculptured stopper crowns this new special bottle. The hot-stamped gold BOX set SHIMMERS IN CONTRAST with the impact of the red bottle. The crown adds a defining touch of NOCTURNAL VIOLET, an ode to the mysteries of the night. This collector’s edition will only exist for the holiday season and will be available from perfumeries and department stores. A Rich, mesmerizing scent. FREE, SENSUAL and DARING, the trail of Eau du Soir carries us along in a FLORAL CHYPRE WHIRLWIND. Olfactive notes of…

Coty Inc. offers to buy Avon for $10 billion.

Coty Inc. offers to buy Avon for $10 billion.

Two weeks ago Coty Inc. sent a proposition to purchase Avon for $10 billion cash. One giant is trying to eat the other. Avon refused the proposition as it was officially declared by Avon’s spokesperson: “At the time, the board concluded, and it still believes, that Coty’s indication of interest is opportunistic and not in the best interest of Avon’s shareholders“. Coty decided to make the offer public as they think it would be at the interest of Avon’s shareholders. A complex matter that brings Avon into a hard decision as the company’s results are not at their best. Avon’s CEO Andrea Jung, is supposed to find her replacement after a drop down of 40% in terms of results. So by proposing a +20% higher than the normal price per share, Coty tries to convince Avon’s shareholders to sell. Why Coty would like to buy Avon? I think their strategy…

Louis Vuitton Parfums, a new journey.

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs took the artistic responsibility for Fashion and fashion accessories at LV, the french malletier just took off with the brand territory extensions. In moments in which some rumors are talking about the departure of Marc Jacobs to Dior as their new artistic Director, we got the official news that Louis Vuitton has now, officially, a Fragrance division. This news is crystallized on the arrival of Jacques Cavallier-Belletrud as Master Perfumer…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful classical chypre with its green, floral and woody notes, became part of the fragrance legends. With the launch of J’Adore in 1999, lot’s of things changed at Dior. The Fragrance Brand was not anymore a historical reference, it became one of the world market leaders. We could also talk about the Poison saga, especially with the latest Hypnotic Poison or the Dior Colognes for men, but the real big commercial…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne, Alien and recently Womanity are the witnesses of Mugler courage to reinvent himself no matter trends or fashion influences… He reinvented high-perfumery and offered to the world a new olfactive family thanks to Angel: the Gustative notes. The Praline note of Angel opened a window on a new way to formulate oriental fragrances towards a more “tasteful” path. Since then, and always loyal to its heritage, Thierry Mugler Parfum capitalizes…

Top 5 most viewed posts of the week – july 16/07/2011

Top 5 most viewed posts of the week – july 16/07/2011

Hello, as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days. Have a nice weekend. LA   #1- Victorinox Tomo, the unboxing by Luxury Activist Hi, this month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese design studio Abitax. http://luxuryactivist.com/?p=1989  #2- Elie Saab Le Parfum, pure elegance We have this month the launch of the first fragrance of the beautiful brand Elie Saab. It is called Elie Saab Le Parfum (the fragrance in french). http://luxuryactivist.com/?p=1906   #3- Atelier Evanessence, a journey in the heart of perfumes France is the land of perfumery. Historically speaking, the Egyptians invented perfumery but French leveled it up to an Art. In Strasbourg, capital of Europe, I discovered a passionate experience proposed…

Valeur Absolue – Absolute elegance

Valeur Absolue – Absolute elegance

coming soon in 2013. Keep posted by checking the brand website: http://www.valeurabsolue.com    LA   Info sourced at the brand website. All content is copyrighted with no reproduction rights available.

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