pierre aulas

Aura Mugler… only Mugler would dare. Full Review.

Aura Mugler… only Mugler would dare. Full Review.

There are brands who have shaped the history of fragrances and there are brands shaping the future. Thierry Mugler has since 1992 shaped the future of the fragrance market by bringing new standards. 25 years after the launch of Angel, the launch of Alien and Womanity, Mugler is back with a new strong female purpose: AURA MUGLER. By reinventing itself like no other brand and by daring to go where most would not even dream of, Mugler is back with a striking new fragrance. Here is the review. It all started with a lucky star… 1992 is a date in which all professionals in the fragrance industry remember. The year that Angel Eau de Parfum was launched. From a true ground-breaking fragrance to the ultimate icon of glamour, Angel was defined as a trend-setter. It has defined what are the gustative notes in modern fragrances. It also set the Mugler…

Egofacto, you can support French creation to shine – Ulule project

Egofacto, you can support French creation to shine – Ulule project

When was the last time you did something good to support a great initiative. If last time was a longtime a go, here is one amazing opportunity to support a great project. Egofacto is a French Perfume brand created with passion, perseverance and dedication. The French perfume brand Egofacto is expanding into new international markets. Here is its story.. They have started a crowdsourcing project on Ulule.

Egofacto, Black tea & Raku Candle limited edition

Egofacto, Black tea & Raku Candle limited edition

Discover Egofacto, a very exclusive brand, available mostly online only. And this christmas they are launching a very exclusive limited edition of their luxury candle: Black tea & Raku Candle limited edition. Christmas is always the right moment to find the perfect gift for the ones we love. It is also the moment that outstanding brands reveal outstanding products, mostly as limited editions for Christmas. Born from the creative mind of Pierre Aulas, Fragrance expert, Egofacto tends to be the brand that everybody dreamed of. Why? Because Egofacto tends to propose the perfect scent for your own personality. Egofacto, factory of Ego? With a short, yet complete range of fragrances, Egofacto proposes very original, highly qualitative fragrances for women and men. You can discover the full collection here: http://www.egofacto.com/html/parfums_en.html  This Christmas, Egofacto launches a very special limited edition of a luxury candle called Black tea and Raku. It is an unique creation….

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…

Fragrance words, episode 5: Luc Berriet

Fragrance words, episode 5: Luc Berriet

Episode number 5 of our exclusive web-serie “Fragrance words” is featuring Luc Berriet. As always, the french version is down below. EPISODE 5: LUC BERRIET (EN) Luc Berriet is one of the most passionate people I know in this industry. He works everyday with his heart and the bravery of his convictions. Luc Berriet works for the past 10 years for Firmenich, one of the leading worldwide Fragrance houses. As Fine Fragrance Development Director his role, as he describes it himself, is a sort of a “olfactory coach” with the Perfumers. At the beginning, he has all the Perfumer’s team to manage and, if everything goes well, one champion remains at the end of the project with whom the project is finalized. As a coach, Luc Berriet is present to stimulate, advice, guide and protect the Perfumers. It is a close collaboration and trust with them. He is also an interface between…

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between brands and “noses”. His first client, naturally, was Thierry Mugler as he has worked formerly for this Brand from Firmenich as Key account manager. From this first collaboration came out creations like Mugler Cologne, Alien, Angel les Jardins d’Etoile, la part des Anges… Then came out other brands, and Pierre started working for Azzaro, Swarovski, Fendi, Pucci, L’Occitane, Jil Sander, Chloe, Roberto Cavalli, Davidoff or Balenciaga. Pierre Aulas also launched…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne, Alien and recently Womanity are the witnesses of Mugler courage to reinvent himself no matter trends or fashion influences… He reinvented high-perfumery and offered to the world a new olfactive family thanks to Angel: the Gustative notes. The Praline note of Angel opened a window on a new way to formulate oriental fragrances towards a more “tasteful” path. Since then, and always loyal to its heritage, Thierry Mugler Parfum capitalizes…

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.