prada

Printemps reveals the new Christmas campaign with Eva Herzigova

Printemps reveals the new Christmas campaign with Eva Herzigova

This thursday, Le Printemps department store in Paris is revealing its new christmas windows in partnership with Prada. For the reveal, the parisian luxury department store invited Gwyneth Paltrow in person for the event. This will make a huge buzz and probably even national television coverage. To keep a coherent level of communication, they are also revealing a specific visual made exclusively for Le Printemps christmas’ activities: Press, advertising, CRM and Internet. To accomplish this new christmas visual, Le Printemps…

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Every holiday season, we hope to see the magic of christmas to operate. And this Christmas, Le Printemps in Paris will reveal its amazing animated windows in presence with Gwyneth Paltrow in person.  For the past years Le Printemps started a luxury strategy that is far beyond what other competitors are trying to do. In Paris you have Le Printemps and then there are others. Le Printemps, luxury at all levels In the world, Department stores became the key master…

Noël, Joyeuse Obsession by Prada – Printemps Department store.

Noël, Joyeuse Obsession by Prada – Printemps Department store.

The luxury french Department store PRINTEMPS, reveals this week their incoming partnership with PRADA for the next Christmas season. With a different theme every year, we are always impressed by the original parti-pris that the french department store evokes during the holiday season. And this year, the theme is called “Noël, Joyeuse Obsession by Prada”. In french it means, “Christmas, a happy Obsession by Prada”. Le Printemps, Luxury temple in Paris Since 2006, Le Printemps changed a lot, or let’s…

Miuccia Prada, 21st century visionary and anti-fashionista

Miuccia Prada, 21st century visionary and anti-fashionista

Miuccia Prada worth 12.4 Billion $ according to Forbes Magazine. She is also the 3rd most rich person in Italy. But what describes Miuccia Prada is her attitude to see beyond the boundaries of luxury. Flashback on the carrier of one of the most influential woman in fashion today.   Miuccia becomes Prada   Prada, the origins When the Prada brothers, Mario and Martino, founded Prada in 1913 in Milan, no one could guess that 100 years later, Prada would…

Prada, Spring-Summer 2013 Real Fantasies by AMO.

Prada, Spring-Summer 2013 Real Fantasies by AMO.

Prada launched since 2010 a series of videos called Prada Real Fantasies. In support to the seasonal collections, Prada brings a deeper inspiration and artistic approach. This summer, discover the new video about the Spring and Summer collection by AMO. AMO is part of OMA, an international Architecture agency based in Rotterdam. While OMA focus on architecture, urbanism and culture, AMO crosses all borders from media, politics, sociology, renewable energy, technology, fashion, curating, publishing, and graphic design. It also contributes to…

Fragrance words, episode 7: Cédric Dauch

Fragrance words, episode 7: Cédric Dauch

Fragrance words episode 7 features Cédric Dauch. Check down below for the french version. EPISODE 7: CEDRIC DAUCH (EN) Cédric Dauch is Communication manager at Le Printemps France. After his studies at l’Institut Français de la Mode (the French institute for fashion), he developed his career close to the luxury clientele for prestigious Distribution Brands. At Le Printemps France, he actively contributes to the qualitative ascension of the Printemps brand. He is personally invested on the Printemps Brand’s highlight via outstanding activities. His great culture…

Russian luxury market, so what?

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries there. But are they really making money? What is the luxury industry status today? Until the global financial crisis of 2009, the luxury market in Russia was at the level of 8 billion dollars. Since the crisis stroke hardly many of the industrial countries, this figure was basically…

Prada, 2012 Fall/Winter Menswear show

Prada, 2012 Fall/Winter Menswear show

Prada presented an amazing fashion show for the 2012 fall/winter collection in Milano.

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season,…

Prada Autumn winter 2011 – The Video

Prada Autumn winter 2011 – The Video

Prada revealed the mood video inspiring the new women collection for autumn and winter 2011. The video displays a more dramatic and sensual facet of the collection that we could not spot out  on the printouts. On the video we can see Ondria Hardin, Antonia Wesseloh, Kelly Mittendorf, Julia Zimmer and Frida Gustavsson. Steven Meisel put on stage these young teenagers in a very sophisticated way. Around the web, some people think the video is subversive as the teens are seen in…

Prada Color blocking new fragrance: Prada Candy

Prada Color blocking new fragrance: Prada Candy

Prada is launching a new fragrance, totally inspired by Color blocking, in my opinion. Its name: Prada Candy. We can see that after the minimalistic approach of perfumery, the italian house decided to change directions and be more…. bold. We can see that this summer a wind of wildness is blowing on fashion as Color blocking becomes the code. I already wrote an article about this when Louis Vuitton launched its new bags collection. And we can see that some…

Diane Krüger, naturally sexy – by GQ USA

Diane Krüger, naturally sexy – by GQ USA

Lots of women wonder how to be sexy and natural at the same time. Others succeed with no effort. It is the case of Diane Krüger, now highlighted by the American GQ magazine. In an article called “Kruger Town“, the american GQ reveals great shots of the german actress. The photos were taken by Peggy  Sirota. Ms Sirota is used to do photoshootings for GQ, but she also took pictures of lots of celebrities and created several ad campaigns for…