Quartz

Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon

Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon

The years 2000 represented a tremendous shift in the way people wish to interact with brands. Being a powerful brand is not enough anymore. Several examples has showed that empires of one day were completely washed away the next day. People want to interact with Brands in ways that we would never imagine and the luxury industry needs to be ready for a real revolution. Otherwise, as a luxury brand, you might see it coming. Remember Kodak? This is how…